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不要和汉堡玩火 @ 比利时
案例简介：最近在他们的新餐厅附近被麦当劳比利时户外广告小组袭击, 汉堡王®比利时以他们自己的方式回应…!这项活动在 8 月 6 日之前都是可见的，由 Buzzman 签名。 几天前，汉堡王®比利时惊讶地发现，麦当劳比利时正在布鲁塞尔的新餐厅旁边安装一个户外广告面板，询问顾客他们是否愿意 “由国王服务或担任国王” ”…… 华勃国王的大好机会®为了迎接他的历史竞争对手，通过他的新餐馆前面的一个巨大的面板: “当你甚至不能烧烤时，为什么要试着烧烤？” 通过演奏 “烤” 这个词的双重含义，汉堡王®比利时提醒麦当劳比利时，激怒圣火之王从来都不是一个好主意…… 有了这个户外广告，在 8 月 6 日之前都可以看到，汉堡王®比利时展示了该品牌粉丝正在寻找的东西，最重要的是: 火焰烤的独特味道。
不要和汉堡玩火 @ 比利时
案例简介：Recently attacked by a McDonald’s Belgium outdoor advertising panel near their new restaurant, BURGER KING® Belgium responded… in their own way! The campaign, visible until August 6, is signed Buzzman. A few days ago, BURGER KING® Belgium was surprised to discover that McDonald’s Belgium was installing an outdoor advertising panel right next to its new restaurant in Brussels asking customers if they preferred to be “served by a King or served as a King”… A great opportunity for the King of WHOPPER® to meet his historical competitor, through a giant panel on the front of his new restaurant: “Why try to roast when you can’t even flame grill?” By playing on the double meaning of the word “roast”, BURGER KING® Belgium reminds McDonald’s Belgium that it’s never a good idea to rib the king of the flame… With this outdoor advertising, visible until August 6, BURGER KING® Belgium displays what the brand’s fans are looking for, above all: the unique taste of flame-grilled.
Don't Play With Fire With Burger@ Belgium
案例简介：最近在他们的新餐厅附近被麦当劳比利时户外广告小组袭击, 汉堡王®比利时以他们自己的方式回应…!这项活动在 8 月 6 日之前都是可见的，由 Buzzman 签名。 几天前，汉堡王®比利时惊讶地发现，麦当劳比利时正在布鲁塞尔的新餐厅旁边安装一个户外广告面板，询问顾客他们是否愿意 “由国王服务或担任国王” ”…… 华勃国王的大好机会®为了迎接他的历史竞争对手，通过他的新餐馆前面的一个巨大的面板: “当你甚至不能烧烤时，为什么要试着烧烤？” 通过演奏 “烤” 这个词的双重含义，汉堡王®比利时提醒麦当劳比利时，激怒圣火之王从来都不是一个好主意…… 有了这个户外广告，在 8 月 6 日之前都可以看到，汉堡王®比利时展示了该品牌粉丝正在寻找的东西，最重要的是: 火焰烤的独特味道。
Don't Play With Fire With Burger@ Belgium
案例简介：Recently attacked by a McDonald’s Belgium outdoor advertising panel near their new restaurant, BURGER KING® Belgium responded… in their own way! The campaign, visible until August 6, is signed Buzzman. A few days ago, BURGER KING® Belgium was surprised to discover that McDonald’s Belgium was installing an outdoor advertising panel right next to its new restaurant in Brussels asking customers if they preferred to be “served by a King or served as a King”… A great opportunity for the King of WHOPPER® to meet his historical competitor, through a giant panel on the front of his new restaurant: “Why try to roast when you can’t even flame grill?” By playing on the double meaning of the word “roast”, BURGER KING® Belgium reminds McDonald’s Belgium that it’s never a good idea to rib the king of the flame… With this outdoor advertising, visible until August 6, BURGER KING® Belgium displays what the brand’s fans are looking for, above all: the unique taste of flame-grilled.
不要和汉堡玩火 @ 比利时
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Don't Play With Fire With Burger@ Belgium
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