本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
酒店高速公路
案例简介：背景概述: Sleepdays 是一家基于 “无处不在的最佳睡眠” 概念的新型床上用品制造商。“与竞争品牌相比，Sleepdays 的知名度较低，商店也很少。我们的目标是想出一个想法，让更多的客户体验我们吹嘘的产品的质量。在日本，每年高速公路上发生 10,000 多起事故。令人惊讶的是，一半的公路事故是由昏昏欲睡的驾驶造成的。因此，我们在托梅高速公路的休息区开设了世界上第一家酒店，对于如此勤奋的日本司机来说，托梅高速公路的交通量是日本最大的。客房是司机的车。我们用 sleepdays 的产品做了汽车放松午睡室。当司机到达休息区时，sleepdays 的礼宾人员会将汽车内部变成一个舒适的卧室，就像酒店套房一样。我们还提供了一个叫醒电话，这样司机就不会睡过头，还有一个提供膳食和饮料的客房服务。就这样，无数辆停放的汽车变成了酒店高速公路的客房，成为体验我们高品质产品的新空间。
酒店高速公路
案例简介：Background Overview : Sleepdays Is A New Bedding Manufacturer Based On The Concept Of “best Sleep, Everywhere.”compared With Competing Brands, Sleepdays Has Lower Name Recognition And Has Few Stores. Our Objective Was To Come Up With An Idea To Get More Customers To Experience The Quality Of Our Vaunted Products. In Japan, Over 10,000 Accidents Occur Annually On Highway. Surprisingly, Half Of The Highway Accidents Are Caused By Drowsy Driving. So, We Opened The World’s First Hotel At A Rest Area On The Tomei Expressway, Which Has The Largest Traffic Volume In Japan For Such Hardworking Japanese Drivers. Guestrooms Are The Driver’s Cars. We Made The Car Relaxing Nap Room With Sleepdays’ Products. When A Driver Arrives In The Rest Area, Sleepdays’ Concierge Turns The Car Interior Into A Comfortable Bedroom Like A Hotel Suite. We Also Offered A Wake-up Call So That Drivers Won’t Oversleep, And A Room Service That Delivers Meals And Drinks. In This Way, Countless Number Of Parked Cars Were Transformed Into The Guest Rooms Of Hotel Highway, And A New Space To Experience Our High-quality Products.
Hotel Highway
案例简介：背景概述: Sleepdays 是一家基于 “无处不在的最佳睡眠” 概念的新型床上用品制造商。“与竞争品牌相比，Sleepdays 的知名度较低，商店也很少。我们的目标是想出一个想法，让更多的客户体验我们吹嘘的产品的质量。在日本，每年高速公路上发生 10,000 多起事故。令人惊讶的是，一半的公路事故是由昏昏欲睡的驾驶造成的。因此，我们在托梅高速公路的休息区开设了世界上第一家酒店，对于如此勤奋的日本司机来说，托梅高速公路的交通量是日本最大的。客房是司机的车。我们用 sleepdays 的产品做了汽车放松午睡室。当司机到达休息区时，sleepdays 的礼宾人员会将汽车内部变成一个舒适的卧室，就像酒店套房一样。我们还提供了一个叫醒电话，这样司机就不会睡过头，还有一个提供膳食和饮料的客房服务。就这样，无数辆停放的汽车变成了酒店高速公路的客房，成为体验我们高品质产品的新空间。
Hotel Highway
案例简介：Background Overview : Sleepdays Is A New Bedding Manufacturer Based On The Concept Of “best Sleep, Everywhere.”compared With Competing Brands, Sleepdays Has Lower Name Recognition And Has Few Stores. Our Objective Was To Come Up With An Idea To Get More Customers To Experience The Quality Of Our Vaunted Products. In Japan, Over 10,000 Accidents Occur Annually On Highway. Surprisingly, Half Of The Highway Accidents Are Caused By Drowsy Driving. So, We Opened The World’s First Hotel At A Rest Area On The Tomei Expressway, Which Has The Largest Traffic Volume In Japan For Such Hardworking Japanese Drivers. Guestrooms Are The Driver’s Cars. We Made The Car Relaxing Nap Room With Sleepdays’ Products. When A Driver Arrives In The Rest Area, Sleepdays’ Concierge Turns The Car Interior Into A Comfortable Bedroom Like A Hotel Suite. We Also Offered A Wake-up Call So That Drivers Won’t Oversleep, And A Room Service That Delivers Meals And Drinks. In This Way, Countless Number Of Parked Cars Were Transformed Into The Guest Rooms Of Hotel Highway, And A New Space To Experience Our High-quality Products.
酒店高速公路
暂无简介
Hotel Highway
暂无简介
基本信息
- 广告战役： #Hotel Highway#
- 广告品牌： Sleepdays
- 发布日期： 2018-04-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 日语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
