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酒店高速公路
案例简介:Sleepdays 是一家新的床上用品制造商,知名度低,商店很少。为了提高对该品牌和道路交通安全的认识,它为疲惫和睡眠不足的司机开设了世界上第一家酒店。汽车被改造成带有该品牌产品的临时客房,这样司机就可以闭上眼睛。
酒店高速公路
案例简介:Sleepdays is a new bedding manufacturer which has low name recognition and few stores. In order to drive awareness of both the brand and road traffic safety, it opened the world's first hotel for exhausted and sleep-deprived drivers. Cars were transformed into temporary guest rooms decked out with the brand's products, so drivers could get much-needed shut-eye.
Hotel Highway
案例简介:Sleepdays 是一家新的床上用品制造商,知名度低,商店很少。为了提高对该品牌和道路交通安全的认识,它为疲惫和睡眠不足的司机开设了世界上第一家酒店。汽车被改造成带有该品牌产品的临时客房,这样司机就可以闭上眼睛。
Hotel Highway
案例简介:Sleepdays is a new bedding manufacturer which has low name recognition and few stores. In order to drive awareness of both the brand and road traffic safety, it opened the world's first hotel for exhausted and sleep-deprived drivers. Cars were transformed into temporary guest rooms decked out with the brand's products, so drivers could get much-needed shut-eye.
酒店高速公路
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Hotel Highway
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