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宏隆银行的MACH梦想罐储蓄: 梦想像素日历
案例简介:
宏隆银行的MACH梦想罐储蓄: 梦想像素日历
案例简介:
MACH by Hong Leong Bank Dream Jar Savings: Dream Pixel Calendar
案例简介:
MACH by Hong Leong Bank Dream Jar Savings: Dream Pixel Calendar
案例简介:
宏隆银行的MACH梦想罐储蓄: 梦想像素日历
暂无简介
MACH by Hong Leong Bank Dream Jar Savings: Dream Pixel Calendar
暂无简介
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案例详情
Mach is a bank that targets the younger generation, GEN-Y specifically, who generally find it tough to save money. The idea was to motivate Malaysia's youth with the same things they are spening their money on. Naga DDB Malaysia created a calendar with every month representing an item of interest . Each day of the month is fitted with a clear pocket for money to be slotted into. With each day saved, the item slowly comes into picture, helping them stay focussed.
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