BBDO Malaysia has helped Mercedes-Benz Malaysia launch their 10th generation E-Class; a luxury sedan that integrates technology with sophistication and art.The launch campaign involves a series of artworks created to reflect the car’s agility, dubbed a ‘Masterpiece of intelligence’, through the use of long-light exposure techniques. As a result, ‘The Masterpieces of a Masterpiece’ showcase was born.The work was shot in absolute darkness and stunt drivers had to drift while relying on sheer instinct and experience. Cranes, flame resistant gear and a lot of patience were also required in order to take the perfect shot.CreditsGeneral Manager: Farrah Harith McPhersonBusiness Director: Andrea MaExecutive Creative Director: VJ AnandCreative Director: Lay Jian Yi, Lee Tak ShuneArt Director: Talita MutiaraCopywriter: Niamh SpurrAssociate Account Director: Vanessa GanAccount Executive: Moses WeeProducer: Zyra KhirudinPhotographer: Loh Lin ShanProduction: Studio 20 Twelve