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渴望六包
案例简介：阿宾贝夫 (ABInBev) 的哥伦比亚领先啤酒品牌阿吉拉啤酒 (Aguila Beer) 推出了 “渴望六包” (CRAVING sixpack)，这是一项旨在促进在家负责任饮酒的倡议。随着人们被封锁时，食物和酒精的送货上门激增，阿吉拉·比尔 (Aguila Beer) 与哥伦比亚最大的送货应用程序Rappi合作，鼓励人们边喝酒边吃。当人们通过Rappi订购六包的Aguila啤酒时，他们会收到送到他们家门口的啤酒，但会有所不同。啤酒伪装成标志性的快餐包装，例如芝士汉堡餐，比萨饼或炸鸡，以在人们开始喝酒时引发对食物的渴望。每六包包含一张Rappi的折扣券，鼓励人们练习负责任饮酒的主要行为之一 -- 边喝酒边吃。哥伦比亚穆伦洛为Cerveza Aguila创作的设计广告，类别为: 酒精饮料。
渴望六包
案例简介：ABInBev’s Aguila Beer, Colombia’s leading beer brand, has launched CRAVING SIXPACKS, an initiative to promote responsible drinking at home. With home-delivery of food and alcohol surging while people are in lockdown, Aguila Beer partnered with Rappi, the largest delivery app in Colombia, to encourage people to eat while drinking. When people order an Aguila Beer Six Pack through Rappi, they receive the beer delivered to their door, but with a twist. The beers arrive disguised in iconic fast-food packaging such as a cheeseburger meal, pizza or fried chicken in order to trigger a food craving just as people start to drink. Each Six Pack contains a discount coupon for Rappi, encouraging people to practice one of the main behaviors of responsible alcohol consumption – eating while drinking. Design advertisement created by MullenLowe, Colombia for Cerveza Aguila, within the category: Alcoholic Drinks.
Craving Sixpacks
案例简介：阿宾贝夫 (ABInBev) 的哥伦比亚领先啤酒品牌阿吉拉啤酒 (Aguila Beer) 推出了 “渴望六包” (CRAVING sixpack)，这是一项旨在促进在家负责任饮酒的倡议。随着人们被封锁时，食物和酒精的送货上门激增，阿吉拉·比尔 (Aguila Beer) 与哥伦比亚最大的送货应用程序Rappi合作，鼓励人们边喝酒边吃。当人们通过Rappi订购六包的Aguila啤酒时，他们会收到送到他们家门口的啤酒，但会有所不同。啤酒伪装成标志性的快餐包装，例如芝士汉堡餐，比萨饼或炸鸡，以在人们开始喝酒时引发对食物的渴望。每六包包含一张Rappi的折扣券，鼓励人们练习负责任饮酒的主要行为之一 -- 边喝酒边吃。哥伦比亚穆伦洛为Cerveza Aguila创作的设计广告，类别为: 酒精饮料。
Craving Sixpacks
案例简介：ABInBev’s Aguila Beer, Colombia’s leading beer brand, has launched CRAVING SIXPACKS, an initiative to promote responsible drinking at home. With home-delivery of food and alcohol surging while people are in lockdown, Aguila Beer partnered with Rappi, the largest delivery app in Colombia, to encourage people to eat while drinking. When people order an Aguila Beer Six Pack through Rappi, they receive the beer delivered to their door, but with a twist. The beers arrive disguised in iconic fast-food packaging such as a cheeseburger meal, pizza or fried chicken in order to trigger a food craving just as people start to drink. Each Six Pack contains a discount coupon for Rappi, encouraging people to practice one of the main behaviors of responsible alcohol consumption – eating while drinking. Design advertisement created by MullenLowe, Colombia for Cerveza Aguila, within the category: Alcoholic Drinks.
渴望六包
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Craving Sixpacks
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