AB InBev’s Aguila Beer, Colombia’s leading beer brand, has launched ‘The Beer Cap Project’, in partnership with some of the world’s most recognized brands to promote responsible drinking.Aguila Beer removed the logo from their caps and gave them to food, water and transport brands including UberEats, KFC, Papa Johns, the Hard Rock Café, Uber and Cabify so people could exchange the caps for free food, water or rides home.The campaign launched in Colombia and now Aguila Beer is taking the movement global. Billboards have popped up in various locations around the world asking brands such as Heineken, Miller, Asahi, Guinness and Pilsener to yield their caps to non-alcoholic partners to help consumers drink responsibly.CreditsMullenLowe SSP3CEO: Francisco SamperChief Strategy Officer: Carolina MejíaChief Operations Officer: Juan Pablo GarcíaChief Creative Officer: Carlos Andrés RodríguezCreative Directors: Juan David Pardo and Diego Alejandro MuñozArt Directors: Julián Olivares, Laura Arcila, Diego López, Juan Camilo Contreras, Juan David MonroyCopywriters: Melissa Reyes and Daniela KoppBusiness Director: José Manuel HoyosAccount Executives: Jennifer Boshell, Sebastián Salazar Silva and Sebastián CastilloEarned Media Specialist: Daniela RodríguezPlanner: Manuela RoaZenithMedia Account Director: Andrés Camilo AlvaradoPlanner Senior: Jenny GómezDattisCEO: Andrés OrtizVicepresident: Camila GómezPR Marketing Director: Gabriela SarmientoPR Marketing Analist: María José CorrealAguila BeerBrand Manager Director: Miguel MerinoBrand Manager: Ana María OrdoñezProject Manager Lead: Sara DonadoProject Manager, Digital Products: Santiago OsorioBack End Developer Specialist: Freddy BenavidesWeb Developer: Sergio Bernal