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做一个局外人
案例简介：描述 这一独特的举措使用疏水喷雾创建跳房子板，鼓励路人 “成为局外人” 并在雨中玩耍。与去年创建的仅在阳光下可见的L.Bean打印广告VIA不同，100% 可生物降解的跳房子板只会在雨中出现! 位于波士顿的海港庭院，L.L.豆旗舰店和总部，跳房子板将在雨中出现，上面写着 “雨，雨，去玩吧。” 由于预计明天会有大雨，L.L.比恩独特的活动将最终能够在波士顿海港实现。 由VIA，美国为L.Bean创建的体验式广告，类别: 时尚。
做一个局外人
案例简介：Description This unique initiative uses a hydrophobic spray to create a hopscotch board that encourages passersby to “Be an Outsider” and play in the rain. Unlike the L.L.Bean print ad VIA created last year that was only visible in sunlight, the 100% biodegradable hopscotch board will only show up in the rain! Located in Boston’s Seaport Courtyard, the L.L.Bean flagship store and headquarters, the hopscotch board will appear in the rain with the message, “Rain, rain, go and play.” As heavy rain is predicted tomorrow, L.L.Bean’s unique campaign will finally be able to come to life at Boston’s Seaport. Experiential advertisement created by VIA, United States for L.L.Bean, within the category: Fashion.
Be an Outsider
案例简介：描述 这一独特的举措使用疏水喷雾创建跳房子板，鼓励路人 “成为局外人” 并在雨中玩耍。与去年创建的仅在阳光下可见的L.Bean打印广告VIA不同，100% 可生物降解的跳房子板只会在雨中出现! 位于波士顿的海港庭院，L.L.豆旗舰店和总部，跳房子板将在雨中出现，上面写着 “雨，雨，去玩吧。” 由于预计明天会有大雨，L.L.比恩独特的活动将最终能够在波士顿海港实现。 由VIA，美国为L.Bean创建的体验式广告，类别: 时尚。
Be an Outsider
案例简介：Description This unique initiative uses a hydrophobic spray to create a hopscotch board that encourages passersby to “Be an Outsider” and play in the rain. Unlike the L.L.Bean print ad VIA created last year that was only visible in sunlight, the 100% biodegradable hopscotch board will only show up in the rain! Located in Boston’s Seaport Courtyard, the L.L.Bean flagship store and headquarters, the hopscotch board will appear in the rain with the message, “Rain, rain, go and play.” As heavy rain is predicted tomorrow, L.L.Bean’s unique campaign will finally be able to come to life at Boston’s Seaport. Experiential advertisement created by VIA, United States for L.L.Bean, within the category: Fashion.
做一个局外人
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Be an Outsider
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