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成为局外人
案例简介：描述 这项独特的计划使用疏水喷雾来创建跳房子板，鼓励路人 “成为局外人” 并在雨中玩耍。与去年创建的L.Bean印刷广告不同，该广告仅在阳光下可见，100% 可生物降解的跳房子板只会在雨中出现! 跳房子板位于波士顿的海港庭院，L.Bean旗舰店和总部，将在雨中出现，并带有 “雨，雨，去玩” 的信息。由于明天预计会有大雨，L.Bean的独特战役最终将能够在波士顿的海港复活。 美国VIA为L.Bean创建的体验式广告，类别为: 时尚。
成为局外人
案例简介：Description This unique initiative uses a hydrophobic spray to create a hopscotch board that encourages passersby to “Be an Outsider” and play in the rain. Unlike the L.L.Bean print ad VIA created last year that was only visible in sunlight, the 100% biodegradable hopscotch board will only show up in the rain! Located in Boston’s Seaport Courtyard, the L.L.Bean flagship store and headquarters, the hopscotch board will appear in the rain with the message, “Rain, rain, go and play.” As heavy rain is predicted tomorrow, L.L.Bean’s unique campaign will finally be able to come to life at Boston’s Seaport. Experiential advertisement created by VIA, United States for L.L.Bean, within the category: Fashion.
Be an Outsider
案例简介：描述 这项独特的计划使用疏水喷雾来创建跳房子板，鼓励路人 “成为局外人” 并在雨中玩耍。与去年创建的L.Bean印刷广告不同，该广告仅在阳光下可见，100% 可生物降解的跳房子板只会在雨中出现! 跳房子板位于波士顿的海港庭院，L.Bean旗舰店和总部，将在雨中出现，并带有 “雨，雨，去玩” 的信息。由于明天预计会有大雨，L.Bean的独特战役最终将能够在波士顿的海港复活。 美国VIA为L.Bean创建的体验式广告，类别为: 时尚。
Be an Outsider
案例简介：Description This unique initiative uses a hydrophobic spray to create a hopscotch board that encourages passersby to “Be an Outsider” and play in the rain. Unlike the L.L.Bean print ad VIA created last year that was only visible in sunlight, the 100% biodegradable hopscotch board will only show up in the rain! Located in Boston’s Seaport Courtyard, the L.L.Bean flagship store and headquarters, the hopscotch board will appear in the rain with the message, “Rain, rain, go and play.” As heavy rain is predicted tomorrow, L.L.Bean’s unique campaign will finally be able to come to life at Boston’s Seaport. Experiential advertisement created by VIA, United States for L.L.Bean, within the category: Fashion.
成为局外人
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Be an Outsider
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