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ESKM
案例简介：约翰内斯堡，6月26日，2012-萨奇 & 萨奇为 4900 万国家能源效率倡议开发了一个情绪激动的 60 秒电视广告，由公共企业部长马卢西 · 吉加制作, 提高人们对冬季节约用电挑战的认识。 “随着南非冬季电力消耗给该国电网带来额外压力, 萨奇和萨奇地区执行创意总监说: “我们需要为 4900 万人的倡议发起一场运动，鼓励来自各行各业的南非人团结起来节约电力。”。利亚姆 · 威洛波斯基 他说: “我们被告知要做一个会说话的头，要求人们关掉电源，有所作为。”。“在商业部长 Gigaba 关掉了一盏灯，这样做煽动全国人民也这样做。这向南非人表明，每个人做出的每一个选择，无论大小，都有能力对该国的能源消费产生巨大影响。" 为了让广告看起来尽可能真实，Wielopolski 说整个广告从下午6点到上午4点每晚拍摄一周, 用相机拍摄尽可能多的效果。 他补充道: “我们在约翰内斯堡和开普敦选择了地点和人员，以确保我们反映了他们能够认同的地方的各行各业。”。“导演，来自 Velocity 的格雷格 · 格雷，在确保场景不仅看起来独立而且美丽方面发挥了不可或缺的作用。" 他解释说，很多广告都是关于玩光的。“在查看照明、位置和镜头选择时，这是一个巨大的考虑因素，以确保 '关闭' 的信息被清楚地突出, 然而，商业仍然保持着作为一种美丽而情绪化的交流的完整性。” 自 2011年 49m 成立以来，已有 50 多个企业合作伙伴承诺提供支持。作为超过 49 万英镑的线上机构，萨奇 & 萨奇 · 约翰尼斯格公司也承诺通过在办公室安装节能照明和运动传感器来达到 49 万英镑。
ESKM
案例简介：Johannesburg, 26th June, 2012 – Saatchi & Saatchi has developed an emotive 60 second TV commercial, featuring Minister of Public Enterprises, Malusi Gigaba, for the 49M national energy efficiency initiative, to drive awareness around the challenge of conserving electricity consumption during the winter months. “With winter electricity consumption across South Africa placing additional pressure on the country’s power grid, we needed to come up with a campaign for the 49M initiative that encouraged South Africans from all walks of life to come together and save electricity,” says Saatchi & Saatchi regional Executive Creative Director, Liam Wielopolski. “We were briefed to do a talking head asking people to switch off and make a difference,” he says. “In the commercial Minister Gigaba switches off a light and doing so incites people across the country to do the same. This shows South Africans that every choice one makes, no matter how big or small, has the ability to make a huge difference to the country’s energy consumption.” In order to make the commercial look as authentic as possible, Wielopolski says that the entire commercial was shot every night from 6pm until 4am for a week, with as many effects as possible being shot in camera. “We selected locations and people throughout Johannesburg and Cape Town to ensure that we reflected all walks of life in places they can identify with,” he adds. “The director, Greg Gray from Velocity, played an integral part in ensuring that not only did the scenes look authetic but beautiful as well.” He explains that a lot of the commercial is about playing with light. “This was a huge consideration when looking at lighting, location and shot selection in order to ensure that the message of ‘switch off’ was clearly protrayed, yet the commercial still retained its integrity as a beautiful and emotive piece of communcation.” Since 49M’s inception in 2011, over 50 corporate partners have pledged their support. As the above-the-line agency to 49M, Saatchi & Saatchi Johannesurg has also made its pledge to 49M by installing energy efficient lighting and motion sensors within its offices.
ESKM
案例简介：约翰内斯堡，6月26日，2012-萨奇 & 萨奇为 4900 万国家能源效率倡议开发了一个情绪激动的 60 秒电视广告，由公共企业部长马卢西 · 吉加制作, 提高人们对冬季节约用电挑战的认识。 “随着南非冬季电力消耗给该国电网带来额外压力, 萨奇和萨奇地区执行创意总监说: “我们需要为 4900 万人的倡议发起一场运动，鼓励来自各行各业的南非人团结起来节约电力。”。利亚姆 · 威洛波斯基 他说: “我们被告知要做一个会说话的头，要求人们关掉电源，有所作为。”。“在商业部长 Gigaba 关掉了一盏灯，这样做煽动全国人民也这样做。这向南非人表明，每个人做出的每一个选择，无论大小，都有能力对该国的能源消费产生巨大影响。" 为了让广告看起来尽可能真实，Wielopolski 说整个广告从下午6点到上午4点每晚拍摄一周, 用相机拍摄尽可能多的效果。 他补充道: “我们在约翰内斯堡和开普敦选择了地点和人员，以确保我们反映了他们能够认同的地方的各行各业。”。“导演，来自 Velocity 的格雷格 · 格雷，在确保场景不仅看起来独立而且美丽方面发挥了不可或缺的作用。" 他解释说，很多广告都是关于玩光的。“在查看照明、位置和镜头选择时，这是一个巨大的考虑因素，以确保 '关闭' 的信息被清楚地突出, 然而，商业仍然保持着作为一种美丽而情绪化的交流的完整性。” 自 2011年 49m 成立以来，已有 50 多个企业合作伙伴承诺提供支持。作为超过 49 万英镑的线上机构，萨奇 & 萨奇 · 约翰尼斯格公司也承诺通过在办公室安装节能照明和运动传感器来达到 49 万英镑。
ESKM
案例简介：Johannesburg, 26th June, 2012 – Saatchi & Saatchi has developed an emotive 60 second TV commercial, featuring Minister of Public Enterprises, Malusi Gigaba, for the 49M national energy efficiency initiative, to drive awareness around the challenge of conserving electricity consumption during the winter months. “With winter electricity consumption across South Africa placing additional pressure on the country’s power grid, we needed to come up with a campaign for the 49M initiative that encouraged South Africans from all walks of life to come together and save electricity,” says Saatchi & Saatchi regional Executive Creative Director, Liam Wielopolski. “We were briefed to do a talking head asking people to switch off and make a difference,” he says. “In the commercial Minister Gigaba switches off a light and doing so incites people across the country to do the same. This shows South Africans that every choice one makes, no matter how big or small, has the ability to make a huge difference to the country’s energy consumption.” In order to make the commercial look as authentic as possible, Wielopolski says that the entire commercial was shot every night from 6pm until 4am for a week, with as many effects as possible being shot in camera. “We selected locations and people throughout Johannesburg and Cape Town to ensure that we reflected all walks of life in places they can identify with,” he adds. “The director, Greg Gray from Velocity, played an integral part in ensuring that not only did the scenes look authetic but beautiful as well.” He explains that a lot of the commercial is about playing with light. “This was a huge consideration when looking at lighting, location and shot selection in order to ensure that the message of ‘switch off’ was clearly protrayed, yet the commercial still retained its integrity as a beautiful and emotive piece of communcation.” Since 49M’s inception in 2011, over 50 corporate partners have pledged their support. As the above-the-line agency to 49M, Saatchi & Saatchi Johannesurg has also made its pledge to 49M by installing energy efficient lighting and motion sensors within its offices.
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