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我必须是我
案例简介：吉百利旨在创造一个欢乐的时刻，其新的 “玻璃半制作” 吉百利牛奶电视广告，由萨奇和萨奇约翰内斯堡, 他提出了飞行鸵鸟的创新概念。“目的是让人们在吃吉百利牛奶时感受到同样的快乐，所以我们想出了使用鸵鸟的想法，并认为鸵鸟, 作为一只鸟，会在飞行中找到终极快乐,所以我们的鸵鸟去跳伞，”萨奇和萨奇约翰内斯堡的执行创意总监亚当 · 维特特说。 启示录: 广告开始时，一只鸵鸟缓慢而故意地穿过一堆木箱。起初我们不确定他在哪里，也不知道他在做什么。他可能在仓库里，在船壳里，在任何地方。特写镜头显示鸵鸟是坚定的，非常专注。但是在什么？只有当我们看到货舱门开始打开，并在那个阶段意识到他即将跳出飞机时，才会发现他在飞机的货舱里。萨米 · 戴维斯 · Jnr 的音乐《我必须是我》开始达到高潮，他站起来，开始向敞开的门和远处的天空跑去。他跳了。这是他快乐的重要时刻 -- 数千英尺的高空飞行。他张开翅膀，像一只真正的鸟一样在天空翱翔。在最后一秒钟，他拉着他的绳索，他的降落伞打开，我们以鸵鸟在紫色的降落伞和标题下快乐地漂流结束, 一杯半充满欢乐的酒。 wittert 说，这就是故事和品牌的全部内容。“吃吉百利牛奶巧克力反映了纯粹快乐的身体和情感体验。” 他指出，萨奇和萨奇 · 约翰尼斯堡确保了生产是世界级的。“从我们的导演彼得 · 特鲁克尔，到音乐的选择、航空摄影和动画特效，我们认为我们已经取得了令人难忘的商业成果，” 他补充道。“从制作的角度来看，我们全力以赴，包括制作广告中展示的飞机内部的精确复制品。"
我必须是我
案例简介：Cadbury aims to create a moment of joy with its new ‘Glass and a Half Full Production’ Cadbury Dairy Milk TV commercial, created by Saatchi & Saatchi Johannesburg, who came up with the innovative concept of a flying Ostrich. “The brief was to make people feel the same joy they experience when they eat Cadbury Dairy Milk, so we came up with the idea of using an Ostrich and thought that an Ostrich , being a bird, would find the ultimate joy in flying, so our Ostrich goes sky diving,” says Saatchi & Saatchi Johannesburg’s Executive Creative Director, Adam Wittert. The Reveal: The ad begins with a slow and deliberate reveal of an Ostrich who is walking through a stack of wooden crates. At first we’re not sure where he is, or what he is doing. He may be in a warehouse, in the hull of a ship, anywhere. Close-ups then show the Ostrich as determined and very focused. But on what? It is only revealed that he is in the cargo hold of an airplane when we see the cargo door start opening and at that stage realise he is about to jump out of the plane. The music, “I gotta be me” by Sammy Davis Jnr, begins to reach a crescendo as he limbers up and begins running towards the open door and the sky beyond. He jumps. This is his big moment of joy - thousands of feet up in the air, flying. He spreads his wings and manages to soar through the sky just like a real bird. At the very last second he pulls his ripcord and his parachute opens up and we end with the Ostrich drifting along happily under the purple branded parachute and the title, ‘A Glass and a Half Full of Joy.’ And that, says Wittert, is what the story and the brand are all about. “Eating Cadbury Dairy Milk chocolate mirrors the same physical and emotional experience of pure joy.” He points out that Saatchi & Saatchi Johnnesburg ensured that the production was world-class. “From our Director Peter Truckle, to the choice of music, the aerial photography and the animatronic special-effects, we think we have achieved a memorable commercial,” he adds. “From a production point of view we pulled out all the stops, including building an exact replica of the interior of the airplane that is featured in the ad.”
I Gotta be Me
案例简介：吉百利旨在创造一个欢乐的时刻，其新的 “玻璃半制作” 吉百利牛奶电视广告，由萨奇和萨奇约翰内斯堡, 他提出了飞行鸵鸟的创新概念。“目的是让人们在吃吉百利牛奶时感受到同样的快乐，所以我们想出了使用鸵鸟的想法，并认为鸵鸟, 作为一只鸟，会在飞行中找到终极快乐,所以我们的鸵鸟去跳伞，”萨奇和萨奇约翰内斯堡的执行创意总监亚当 · 维特特说。 启示录: 广告开始时，一只鸵鸟缓慢而故意地穿过一堆木箱。起初我们不确定他在哪里，也不知道他在做什么。他可能在仓库里，在船壳里，在任何地方。特写镜头显示鸵鸟是坚定的，非常专注。但是在什么？只有当我们看到货舱门开始打开，并在那个阶段意识到他即将跳出飞机时，才会发现他在飞机的货舱里。萨米 · 戴维斯 · Jnr 的音乐《我必须是我》开始达到高潮，他站起来，开始向敞开的门和远处的天空跑去。他跳了。这是他快乐的重要时刻 -- 数千英尺的高空飞行。他张开翅膀，像一只真正的鸟一样在天空翱翔。在最后一秒钟，他拉着他的绳索，他的降落伞打开，我们以鸵鸟在紫色的降落伞和标题下快乐地漂流结束, 一杯半充满欢乐的酒。 wittert 说，这就是故事和品牌的全部内容。“吃吉百利牛奶巧克力反映了纯粹快乐的身体和情感体验。” 他指出，萨奇和萨奇 · 约翰尼斯堡确保了生产是世界级的。“从我们的导演彼得 · 特鲁克尔，到音乐的选择、航空摄影和动画特效，我们认为我们已经取得了令人难忘的商业成果，” 他补充道。“从制作的角度来看，我们全力以赴，包括制作广告中展示的飞机内部的精确复制品。"
I Gotta be Me
案例简介：Cadbury aims to create a moment of joy with its new ‘Glass and a Half Full Production’ Cadbury Dairy Milk TV commercial, created by Saatchi & Saatchi Johannesburg, who came up with the innovative concept of a flying Ostrich. “The brief was to make people feel the same joy they experience when they eat Cadbury Dairy Milk, so we came up with the idea of using an Ostrich and thought that an Ostrich , being a bird, would find the ultimate joy in flying, so our Ostrich goes sky diving,” says Saatchi & Saatchi Johannesburg’s Executive Creative Director, Adam Wittert. The Reveal: The ad begins with a slow and deliberate reveal of an Ostrich who is walking through a stack of wooden crates. At first we’re not sure where he is, or what he is doing. He may be in a warehouse, in the hull of a ship, anywhere. Close-ups then show the Ostrich as determined and very focused. But on what? It is only revealed that he is in the cargo hold of an airplane when we see the cargo door start opening and at that stage realise he is about to jump out of the plane. The music, “I gotta be me” by Sammy Davis Jnr, begins to reach a crescendo as he limbers up and begins running towards the open door and the sky beyond. He jumps. This is his big moment of joy - thousands of feet up in the air, flying. He spreads his wings and manages to soar through the sky just like a real bird. At the very last second he pulls his ripcord and his parachute opens up and we end with the Ostrich drifting along happily under the purple branded parachute and the title, ‘A Glass and a Half Full of Joy.’ And that, says Wittert, is what the story and the brand are all about. “Eating Cadbury Dairy Milk chocolate mirrors the same physical and emotional experience of pure joy.” He points out that Saatchi & Saatchi Johnnesburg ensured that the production was world-class. “From our Director Peter Truckle, to the choice of music, the aerial photography and the animatronic special-effects, we think we have achieved a memorable commercial,” he adds. “From a production point of view we pulled out all the stops, including building an exact replica of the interior of the airplane that is featured in the ad.”
我必须是我
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I Gotta be Me
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