Anti-robbery Course|短视频|广告营销案例【ADGuider广告指南】

反抢劫课程

案例简介：观众快速反抢劫课程的目标是平民人口，主要是哥伦比亚最大城市的居民，他们拥有最关键的抢劫数字。客户简报或目标小偷教授的快速反抢劫课程允许直接接触，在这种接触中，以前设法偷窃的非常专业的小偷负责教公众如何防止盗窃。通过一个通信平台，他们告诉人们他们的做法，并给出建议，以便公民能够防止抢劫，更加安全。执行对哥伦比亚国家警察来说，公民必须提高认识，共同负责打击不安全。为了实现这一目标，我们去了不同的哥伦比亚监狱，寻找真正的抢劫专家: 小偷。我们选择了 10 名不同类型抢劫的专家来告诉公民他们的作案手法，以及如何防止这种抢劫情况。这些证明在电视、广播、印刷品和包含网站.的数字平台上公布。 co (www.quickantirobberycourse.gov。 co)还有一个反抢劫专家应用程序，允许测试在线课程的学习。该运动于 2014年12月1日由共和国总统胡安 · 曼努埃尔 · 桑托斯在该国主要媒体报道的社区活动中发起。这个交流平台是有效的，并将继续活跃，因为它是公民的一个非常有用的工具，在安全领域已经取得了非常好的成果。结果这项运动非常有效，减少了该国的盗窃数字，并得到了哥伦比亚人在社交网络中的极大接受，他们认识到警方开发的这一预防工具的价值。结果:-与前一年相比，抢劫减少了 24%。2014 年假期是十年来最安全的。 WWW。 CURSORAPIDOANTIRROBO。 GOV. CO (WWW. quickantibroberycourse。 GOV. CO)网站有 533,125 个用户的 376,179 个会话。平均每会话页面: 5,74 个新会话: 80,2% 用户: 103.109 持续时间: 7: 28 反弹率: 29% 反抢劫专家应用程序有 20.573 次下载。是全国 10 个下载最多的应用之一。概要问题: 哥伦比亚的抢劫数字每年都在增加。哥伦比亚国家警察的目标不仅是解决犯罪，还通过教育公民来帮助预防犯罪。机会: 每个人都知道警方的安全建议很少受到欢迎。因此，建议不要被忽视是很重要的，所以为了给出建议，我们选择了真正的抢劫专家: 小偷。这项运动在那些在社交网络上表达自己喜欢并使用该平台的公民中获得了极大的认可，认识到这一重要工具对防止盗窃的价值。

反抢劫课程

案例简介：Audience The Quick Anti-Robbery Course was aimed at the civil population, mainly the inhabitants of the largest cities of Colombia, with the most critical figures of robbery. Client Brief Or Objective The Quick Anti-Robbery Course taught by thieves allows a direct contact in which the very specialized thieves who had previously managed to steal, today are in charge of teaching the public how to prevent theft. Through a communications platform they told people their modus operandi and gave advice so that citizens could prevent robberies and be more safe. Execution For the National Police of Colombia, it was imperative that citizenship would take awareness and became co-responsible to fight insecurity.To make this happen we went to different Colombian prisons to find the real robbery experts: THIEVES. We chose 10 specialists in different types of robberies to tell citizens what was their modus operandi and how this robbery situations could be prevented.These testimonials were announced on the TV, radio, prints and a digital platform containing a website www.cursorapidoantirrobo.gov.co (www.quickantirobberycourse.gov.co ) and an ANTI ROBBERY EXPERT Application that allowed to test learning from the online course.The campaign was launched on December 1st, 2014 by the President of the Republic Juan Manuel Santos in an event with the community that was covered by the main media in the country. This communication platform is operative and will remain active as it is a very useful tool for the citizens that has already yielded very good results in the field of security. Outcome The campaign was highly effective, achieving a reduction of theft figures in the country and had a great acceptance by Colombians in social networks, who recognized the value of this prevention tool developed by the Police.RESULTS: -24% REDUCTION OF ROBBERIES, COMPARED TO PREVIOUS YEARS.2014 HOLIDAYS WERE THE SAFEST OF THE DECADE.THE WWW.CURSORAPIDOANTIRROBO.GOV.CO (WWW.QUICKANTIROBBERYCOURSE.GOV.CO) WEBSITE HAD 533,125 SESSIONS BY 376,179 USERS.Average pages per session: 5,74New sessions: 80,2%Users: 103.109Duration: 7:28Bounce rate: 29%THE ANTI-ROBBERY EXPERT APPLICATION HAD 20.573 DOWNLOADS. AND WAS ONE THE 10 MOST DOWNLOADED APPS IN THE COUNTRY. Synopsis PROBLEM:Robbery figures increase every year in Colombia.And the objective of the National Police of Colombia is not only to solve crimes, but also help prevent them by educating citizens. OPPORTUNITY:Everyone knows that a safety advise by the police is rarely well received. Therefore it was important that advise would not be unnoticed, so to give the advise we chose the real robbery experts: THIEVES. The campaign generated great acceptance among citizens who gave their likes on social networks and used the platform, recognizing the value of this important tool for preventing theft.