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MORE4 重塑-翻转，翻牌和拼图
案例简介：简要解释 关键目标是创造一些美丽的、触觉的、令目标观众愉悦的东西，让他们能够忍受重复观看。挑战来自找到一种方法将通道的本质融入现实世界，然后是设计、建造和拍摄实际位置效果的现实。 描述客户的简报 不仅要重塑品牌，还要重新定位 Channel4 television 的 More4 数字频道。它取代了大胆的原创设计，所以创造一个具有独特强烈设计感觉的身份是很重要的, 但是它有更多的灵活性和更多的热情，可以和其他 4 频道品牌一起保持自己的风格。 描述你是如何到达最终设计的 为了反映频道向更多样化的生活方式内容的移动，人们觉得多色调色板提供了代表室内、饮食文化、时尚和其他当代生活方式编程。一旦标志被捆绑，它肯定会成为重新品牌的英雄。它通过一系列翻转、折叠和揭示的变形方式，重新为频道带来了一种更温暖、更有触觉的感觉。 表明市场的结果有多成功: 在发布之夜，品牌重塑成为了英国推特的热门话题。来自行业和公众的在线反馈
MORE4 重塑-翻转，翻牌和拼图
案例简介：Brief Explanation The key objectives was to create something beautiful, tactile, pleasing to the target audience that could stand repeated viewing. The challenges came from finding a way to break out the essence of the channel into the real world, and then the realities of designing, building, and shooting practical effects on location. Describe the brief from the client To not only rebrand but reposition Channel4 Televisions’ More4 digital channel. It was replacing a bold original design so it was important to create an identity that had a singular strong design feel, but one that had more flexibility and a lot more warmth and that could hold its own alongside the other Channel 4 brands. Description of how you arrived at the final design To reflect the move of the channel to a more varied lifestyle content, it was felt a multi-colour palette gave the option to represent the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming. Once the logo was tied down it definitely became the hero of the re-brand. And the way it morphs through a series of flips, folds and reveals re-enforced a warmer more tactile feel for the channel. Indication of how successful the outcome was in the market: The rebrand became the UK top trending topic of twitter on the night of launch. Great online feedback across the board from industry and the general public
MORE4 REBRAND - FLIP, FLOP & PUZZLE
案例简介：简要解释 关键目标是创造一些美丽的、触觉的、令目标观众愉悦的东西，让他们能够忍受重复观看。挑战来自找到一种方法将通道的本质融入现实世界，然后是设计、建造和拍摄实际位置效果的现实。 描述客户的简报 不仅要重塑品牌，还要重新定位 Channel4 television 的 More4 数字频道。它取代了大胆的原创设计，所以创造一个具有独特强烈设计感觉的身份是很重要的, 但是它有更多的灵活性和更多的热情，可以和其他 4 频道品牌一起保持自己的风格。 描述你是如何到达最终设计的 为了反映频道向更多样化的生活方式内容的移动，人们觉得多色调色板提供了代表室内、饮食文化、时尚和其他当代生活方式编程。一旦标志被捆绑，它肯定会成为重新品牌的英雄。它通过一系列翻转、折叠和揭示的变形方式，重新为频道带来了一种更温暖、更有触觉的感觉。 表明市场的结果有多成功: 在发布之夜，品牌重塑成为了英国推特的热门话题。来自行业和公众的在线反馈
MORE4 REBRAND - FLIP, FLOP & PUZZLE
案例简介：Brief Explanation The key objectives was to create something beautiful, tactile, pleasing to the target audience that could stand repeated viewing. The challenges came from finding a way to break out the essence of the channel into the real world, and then the realities of designing, building, and shooting practical effects on location. Describe the brief from the client To not only rebrand but reposition Channel4 Televisions’ More4 digital channel. It was replacing a bold original design so it was important to create an identity that had a singular strong design feel, but one that had more flexibility and a lot more warmth and that could hold its own alongside the other Channel 4 brands. Description of how you arrived at the final design To reflect the move of the channel to a more varied lifestyle content, it was felt a multi-colour palette gave the option to represent the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming. Once the logo was tied down it definitely became the hero of the re-brand. And the way it morphs through a series of flips, folds and reveals re-enforced a warmer more tactile feel for the channel. Indication of how successful the outcome was in the market: The rebrand became the UK top trending topic of twitter on the night of launch. Great online feedback across the board from industry and the general public
MORE4 重塑-翻转，翻牌和拼图
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MORE4 REBRAND - FLIP, FLOP & PUZZLE
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