World's First Loyalty Program For Dogs|短视频|广告营销案例【ADGuider广告指南】

世界上第一个狗忠诚计划

案例简介：随着北欧领先的宠物专业零售商穆斯蒂集团推出饼干 -- 第一个为狗服务的顾客忠诚度计划，狗现在正在为它们的人类主人提供服务。饼干是一种小型智能设备，利用 RFID 技术为狗狗提供五星级店内体验。“我们的工作是让我们的顾客和他们的狗的生活更容易、更安全、更有趣。饼干是我们现有的 [人类] 客户忠诚度计划的最新成员。我们希望成为创造多渠道客户体验的先锋，因为越来越多的购物者带着他们的狗，更加关注我们真正的客户是有意义的 ”, 解释 Musti Group 的营销总监 Henri m ä kinen。饼干利用 RFID 技术创建和识别个人狗数据，从他们的名字和生日，到他们最喜欢的食物和购物历史。这个小玩意贴在狗的项圈上。当一只穿着饼干的狗走进商店时，RFID 阅读器会认出这只狗，让工作人员给他们的四条腿的顾客提供他们那种个性化的服务。饼干是与广告公司 TBWA \ 赫尔辛基共同开发的。“如今，许多宠物供应品牌声称为狗做事，但行为却并非如此。芬兰只有 650 只狗，所以现在是他们获得自己顾客 “忠诚卡” 的时候了!”TBWA \ 赫尔辛基创新主管朱哈-马蒂 · 拉尼奥说。这款设备将于 10月4日在芬兰赫尔辛基举行的世界动物日晚会上推出。晚会是只为狗和它们的主人举办的独家活动。它包含为 Musti Group 的毛茸茸的顾客量身定制的活动，如酒吧、品尝菜单、赌场和指甲修剪沙龙，店主刚刚获得 avec 通行证。着装要求是: 衣领和饼干。

世界上第一个狗忠诚计划

案例简介：Dogs are now getting served over their human owners as Musti Group, Nordic’s leading pet speciality retailer, launches Biscuit – the very first customer loyalty program for dogs. Biscuit is a small smart device that utilizes RFID technology to provide dogs a five star in-store experience. ”Our job is to make the lives of our customers and their dogs easier, safer and more fun. Biscuit is the newest addition to our existing [human] customer loyalty program. We want to be a pioneer in creating a multichannel customer experience and since more and more shoppers bring their dogs along, it made sense to put even more focus on our real customers”, explains the Marketing Director of Musti Group, Henri Mäkinen. Biscuit utilizes RFID technology in creating and recognizing personal dog data from their name and birthday, down to their favourite treat and shopping history. The gadget is attached on the dog’s collar. When a dog wearing Biscuit walks into a store, RFID readers recognize the dog, allowing the staff to give their four-legged customer exactly their kind of, personalized service. Biscuit is developed together with advertising agency TBWA\Helsinki. “These days a lot of pet supply brands claim to do things for the dogs but behave otherwise. There are 650 000 dogs only in Finland, so it’s about time they get their own customer ‘loyalty cards’!” says Juha-Matti Raunio, Head of Innovation at TBWA\Helsinki. The gadget will be launched on October 4th at the World Animal Day gala in Helsinki, Finland. The gala is an exclusive event for dogs and their owners only. It contains tailor-made activity for the furry customers of Musti Group, such as a bar, tasting menu, casino and nail trimming salon with the owners just getting avec passes. Dress code is: collar and Biscuit.