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初尝爱情 (99 s)
案例简介：摘要: 饮食文化目前正经历着前所未有的兴趣，克诺尔想利用这一日益增长的运动。为了确保它不会被千禧一代视为另一个典型的大食品品牌，它必须展示其进步和独特的特征。到目前为止，千禧一代一直在用味道作为个性和兼容性的线索。克诺尔决定给他们工具来做到这一点。使用 Flavour Profiler，它根据 14 名单身人士的口味特征进行匹配，并将他们聚集在一起进行相亲。最好的时刻出现在一部 3 分钟的内容电影《初恋》中，这部电影吸引了该品牌在目标群体中的好感。
初尝爱情 (99 s)
案例简介：SUMMARY: The food culture is currently experiencing unprecedented levels of interest and Knorr wanted to tap into the growing movement. To ensure it is not written off by millennials as another typical big food brand, it had to show its progressive and unique character. So far, millennials were using flavours as clues to personality and compatibility. Knorr decided to give them tools to do just that. Using the Flavour Profiler it matched 14 singles by their flavour personalities and brought them together for a blind date. The best moments were shown in a 3-minute content film “Love at First Taste”, which drove favourability of the brand amongst the target group.
Love at First Taste (99s)
案例简介：摘要: 饮食文化目前正经历着前所未有的兴趣，克诺尔想利用这一日益增长的运动。为了确保它不会被千禧一代视为另一个典型的大食品品牌，它必须展示其进步和独特的特征。到目前为止，千禧一代一直在用味道作为个性和兼容性的线索。克诺尔决定给他们工具来做到这一点。使用 Flavour Profiler，它根据 14 名单身人士的口味特征进行匹配，并将他们聚集在一起进行相亲。最好的时刻出现在一部 3 分钟的内容电影《初恋》中，这部电影吸引了该品牌在目标群体中的好感。
Love at First Taste (99s)
案例简介：SUMMARY: The food culture is currently experiencing unprecedented levels of interest and Knorr wanted to tap into the growing movement. To ensure it is not written off by millennials as another typical big food brand, it had to show its progressive and unique character. So far, millennials were using flavours as clues to personality and compatibility. Knorr decided to give them tools to do just that. Using the Flavour Profiler it matched 14 singles by their flavour personalities and brought them together for a blind date. The best moments were shown in a 3-minute content film “Love at First Taste”, which drove favourability of the brand amongst the target group.
初尝爱情 (99 s)
暂无简介
Love at First Taste (99s)
暂无简介
基本信息
- 广告战役： #Love At First Taste#
- 广告品牌： Knorr
- 发布日期： 2017-10-01
- 行业领域： 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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