Renault KWID - Heroes|短视频|广告营销案例【ADGuider广告指南】

雷诺 KWID-英雄

案例简介：雷诺和尼加马为 kwids 的发行活动选择绿巨人在拉丁美洲，漫威第一次联合制作了一场原创运动他绿色、高大、极其强壮，穿过圣保罗一些最著名的地标，将这座城市从大灾难中拯救出来。《绿巨人》是漫威最著名的人物之一，在拉丁美洲第一次被选为商业人物。超级英雄由 NEOGAMA 为雷诺 KWID 的发布而创建，该超级英雄主演了 8月在巴西市场登陆的紧凑型越野车的发布活动。该广告的剧本在 NEOGAMA 、雷诺和漫威之间进行了广泛讨论，共同完成了四个多月的工作。在这部以圣保罗为背景的电影中，绿巨人和 KWID 明星在一个动作剧本中，经过了像 Minhocao 、 Paulista Avenue 这样的地方，并在 Altino Arantes 大楼-Banespa 进行了一次史诗般的攀登。在这种情况下，新车被放置在突出其一些特征的情况下，比如坚固、更高的行驶高度和设计以及 SUV 的其他特征。为了改变梦幻般的现实主义，让人们觉得英雄确实在圣保罗的街道上，这部电影获得了英国电影的后期制作 (3D), 负责许多大片的特效，如《阿凡达》、《哈利 · 波特》和《复仇者联盟: 奥创时代》等。 “雷诺 KWID 的新广告活动将漫威最具象征性的角色之一和我们的产品整合在一部令人惊叹的动作片中, renault do Brasil 的营销经理克劳迪奥 · 罗维奇说: “wich 强调了将汽车归类为紧凑型 SUV 的所有功能，如设计行驶高度、安全性和内部空间。”。 “我们一直在为雷诺和雷诺做令人惊叹的项目。他们的关系和对我们想法的信任使得建立一种不同于竞争对手的汽车交流语言成为可能。Kwid 的发布，这是雷诺在巴西的一个主要赌注，必须像赛车本身一样产生影响和惊喜。使用绿巨人的想法是大胆的，同时也是相关的 ”，新伽马的首席执行官兼 CCO Alexandre Gama 完成了。雷诺 KWID 的发行活动将在开放和有线电视、电影院、媒体、数字媒体和家庭外媒体中披露。

雷诺 KWID-英雄

案例简介：RENAULT AND NEOGAMA SELECT THE HULK FOR KWID’S RELEASE CAMPAIGN For the first time in Latin America, Marvel co-produces an original campaign He is green, big, extremely strong and runs through some of the most famous landmarks of Sao Paulo to save the city from a major catastrophe. The Hulk, one of Marvel’s most famous characters, is selected for the first time in Latin America for a commercial. Created by NEOGAMA for the release of the Renault KWID, the superhero stars the release campaign for the SUV of compacts, that lands in brazilian market on august. The script for the commercial was widely discussed between NEOGAMA, Renault and Marvel, in a joint work that took more than four months to be done. In the film, set in Sao Paulo, the Hulk and the KWID star in an action script, passing by places like Minhocao, Paulista Avenue and an epic climb in the Altino Arantes building – Banespa. In the way, the new car is placed in situations that highlight some of its features, like sturdiness, higher ride height and design and other characteristics of an SUV. To transform the fantastic realism in a feeling that the hero is indeed at the streets of Sao Paulo, the film gets the post production (3D) from the british Framestore, responsible for the special effects of many blockbuster movies, like Avatar, Harry Potter and Avengers: The Age of Ultron, among others. “Renault KWID’s new advertising campaign puts together one of the most emblematic characters of Marvel and our product in a breathtaking action film, wich highlights all the features that classifies the car as the SUV of compact, such as design ride height, safety and interior space”, says Claudio Rawicz, Marketing Manager of Renault do Brasil. “We have been doing amazing projects for and with Renault. And their relationship and trust to our ideas have made possible building an automotive communication language different from the competitors. The Kwid’s release, that is a major bet from Renault in Brazil, had to have impact and surprise as the car itself has. The idea to use the Hulk is bold and at the same time relevant”, completes Alexandre Gama, CEO and CCO of Neogama. The release campaign for Renault KWID will be disclosed in open and cable TV, movie theaters, press, digital media and out of home media.