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宠物盒子
案例简介：Neogama 为动物保护非政府组织 Move Institute 发起了一场反消费运动。该倡议鼓励那些想养宠物的人收养，而不是买一只。“不要买朋友” 的概念。该运动批评并呼吁关注巴西日益增长的宠物贸易。 在一个挤满了人的商业中心，猫和狗形状的纸箱被放在地板上，好像它们是客户可以带回家的产品。目的是捕捉宠物是如何被对待的现实，它们被商业化，每年都像产品一样出售。除了印在盒子上的动物图像之外，还有 “不要买朋友” 的信息。采纳它 ”，邀请观众思考这个问题，并在 facebook.com/esperandoadocao 访问 Move 的非政府组织 facebook 页面，在那里他们将能够看到等待新主人的真实动物。 商业中心的人们的反应被拍摄下来，为社交媒体生成内容。 世界卫生组织估计，巴西有 3000万多只被遗弃的动物、 1000万只猫和 2000万只狗。在大城市，每五个市民就有一只狗。其中，10% 被遗弃。 关于 Neogama Neogama 是 Publicis 集团的一部分，也是巴西最大的广告公司之一。Alexandre Gama，其创始人兼首席执行官，也是唯一一个加入阳狮集团国际创意委员会的巴西人。该机构的客户中有一些巴西最大的广告商，包括雷诺、皮皮和博蒂卡里奥等国内和国际品牌。 关于移动研究所 Move institute 是一个非营利非政府组织，成立于 2009年，目的是为保护动物的事业采取不同的行动。它特别关注动物和人类之间的关系; 它们是如何被出售、在家处理、封闭、遗弃和探索的。该倡议的重点是传播信息，寻求形成意见，发展批判性思维，并改变坏习惯。
宠物盒子
案例简介：Neogama has created an anti-consumerism campaign for the animal protection NGO Move Institute. The initiative encourages people who want to have a pet to adopt instead of buying one. With the concept “Don’t buy a friend. Adopt it”, the campaign critiques and calls attention to the growing pet trade in Brazil. In a commercial center filled with people, cardboard boxes in the shape of cats and dogs were placed on the floor as if they were products the client could take home. The intent was to capture the reality of how pets are treated, that they are commercialized and sold like products every year. Along with an image of the animal stamped onto the box was the message “Don’t buy a friend. Adopt it”, which invites the viewer to reflect on the issue and visit Move’s NGO facebook page at facebook.com/esperandoadocao, where they will be able to see actual animals that are waiting for a new owner. The reactions of people in the commercial center were filmed to generate content for social media. The World Health Organization estimates that in Brazil there are more than 30 million abandoned animals, 10 million cats and 20 million dogs. In big cities, there is a dog for every five citizens. Out of these, 10% are abandoned. About Neogama Neogama is part of the Publicis Group and is one of the biggest advertising agencies in Brazil. Alexandre Gama, its founder and CEO, is also the only Brazilian to be part of Publicis Group’s international creative council. The agency has among its clients some of the biggest advertisers in Brazil, including both national and international brands such as Renault, Ypê and Boticario. About Move Institute The Move institute is a non-profit NGO founded in 2009 with the objective to act in diverse ways towards the cause of animal protection. It is especially concerned with the relationship between animals and humans; how they are sold, treated at home, confined, abandoned and explored. The initiative focuses on the dissemination of information, looking to form opinions and develop critical thinking as well as transform bad habits.
Pet Box
案例简介：Neogama 为动物保护非政府组织 Move Institute 发起了一场反消费运动。该倡议鼓励那些想养宠物的人收养，而不是买一只。“不要买朋友” 的概念。该运动批评并呼吁关注巴西日益增长的宠物贸易。 在一个挤满了人的商业中心，猫和狗形状的纸箱被放在地板上，好像它们是客户可以带回家的产品。目的是捕捉宠物是如何被对待的现实，它们被商业化，每年都像产品一样出售。除了印在盒子上的动物图像之外，还有 “不要买朋友” 的信息。采纳它 ”，邀请观众思考这个问题，并在 facebook.com/esperandoadocao 访问 Move 的非政府组织 facebook 页面，在那里他们将能够看到等待新主人的真实动物。 商业中心的人们的反应被拍摄下来，为社交媒体生成内容。 世界卫生组织估计，巴西有 3000万多只被遗弃的动物、 1000万只猫和 2000万只狗。在大城市，每五个市民就有一只狗。其中，10% 被遗弃。 关于 Neogama Neogama 是 Publicis 集团的一部分，也是巴西最大的广告公司之一。Alexandre Gama，其创始人兼首席执行官，也是唯一一个加入阳狮集团国际创意委员会的巴西人。该机构的客户中有一些巴西最大的广告商，包括雷诺、皮皮和博蒂卡里奥等国内和国际品牌。 关于移动研究所 Move institute 是一个非营利非政府组织，成立于 2009年，目的是为保护动物的事业采取不同的行动。它特别关注动物和人类之间的关系; 它们是如何被出售、在家处理、封闭、遗弃和探索的。该倡议的重点是传播信息，寻求形成意见，发展批判性思维，并改变坏习惯。
Pet Box
案例简介：Neogama has created an anti-consumerism campaign for the animal protection NGO Move Institute. The initiative encourages people who want to have a pet to adopt instead of buying one. With the concept “Don’t buy a friend. Adopt it”, the campaign critiques and calls attention to the growing pet trade in Brazil. In a commercial center filled with people, cardboard boxes in the shape of cats and dogs were placed on the floor as if they were products the client could take home. The intent was to capture the reality of how pets are treated, that they are commercialized and sold like products every year. Along with an image of the animal stamped onto the box was the message “Don’t buy a friend. Adopt it”, which invites the viewer to reflect on the issue and visit Move’s NGO facebook page at facebook.com/esperandoadocao, where they will be able to see actual animals that are waiting for a new owner. The reactions of people in the commercial center were filmed to generate content for social media. The World Health Organization estimates that in Brazil there are more than 30 million abandoned animals, 10 million cats and 20 million dogs. In big cities, there is a dog for every five citizens. Out of these, 10% are abandoned. About Neogama Neogama is part of the Publicis Group and is one of the biggest advertising agencies in Brazil. Alexandre Gama, its founder and CEO, is also the only Brazilian to be part of Publicis Group’s international creative council. The agency has among its clients some of the biggest advertisers in Brazil, including both national and international brands such as Renault, Ypê and Boticario. About Move Institute The Move institute is a non-profit NGO founded in 2009 with the objective to act in diverse ways towards the cause of animal protection. It is especially concerned with the relationship between animals and humans; how they are sold, treated at home, confined, abandoned and explored. The initiative focuses on the dissemination of information, looking to form opinions and develop critical thinking as well as transform bad habits.
宠物盒子
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Pet Box
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