Pet Box|短视频,户外|广告营销案例【ADGuider广告指南】

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宠物盒子

案例简介：动物保护非政府组织移动研究所的反消费运动。该倡议鼓励那些想养宠物的人收养，而不是买一只。“不要买朋友” 的概念。该运动批评并呼吁关注巴西日益增长的宠物贸易。在一个挤满了人的商业中心，猫和狗形状的纸箱被放在那里，好像它们是客户可以带回家的产品。目的是捕捉宠物是如何被对待的现实，它们被商业化，每年都像产品一样出售。除了印在盒子上的动物图像之外，还有 “不要买朋友” 的信息。采用它”

宠物盒子

案例简介：An anti-consumerism campaign for the animal protection NGO Move Institute. The initiative encourages people who want to have a pet to adopt instead of buying one. With the concept “Don’t buy a friend. Adopt it”, the campaign critiques and calls attention to the growing pet trade in Brazil. In a commercial center filled with people, cardboard boxes in the shape of cats and dogs were placed as if they were products the client could take home. The intent was to capture the reality of how pets are treated, that they are commercialized and sold like products every year. Along with an image of the animal stamped onto the box was the message “Don’t buy a friend. Adopt it”