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种族主义的镜子
案例简介：条目摘要 请注意的情况下电影 http://www.saymyname.wtf/mirrorsofracism3 对于整个上下文。在巴西，53% 的人口被宣布为黑人或混血儿，反对种族的仇恨言论是犯罪。尽管虚拟种族主义是第二大报告的网络犯罪，但在过去两年里，它已经筹集了 34%。2015年7月3日，玛丽亚 · 朱莉娅 · 库蒂尼奥，巴西一家主要新闻节目的第一位黑人天气主持人，在 Facebook 上收到了几条种族主义评论。针对这次攻击和其他针对黑人的攻击，我们决定使用地理标记数据、签到、朋友数据和社交网络上的事件活动来跟踪种族主义者的位置。然后，我们把他们的评论放在他们家附近的广告牌上，让他们面对自己的攻击，并意识到他们听起来有多可恨。这场运动帮助巴西人意识到种族主义如何比他们想象的更接近他们的日常生活。
种族主义的镜子
案例简介：Entry Summary Please watch the CASE FILM at http://www.saymyname.wtf/mirrorsofracism3 for the whole context. In Brazil, 53% of the population declared to be black or mixed, and hate speech against race is crime. Even though, virtual racism is the second most reported internet crime, in the last two years, it has raised 34%. On July 3rd, 2015, Maria Julia Coutinho, the first black weather presenter on a major Brazilian newscast, received several racist comments on Facebook. In response to this attack and others targeting black people, we decided to track the location of racist individuals using the geotag data, check-ins, friends data and event activities on their social networks. We then put their comments on billboards near their houses in order to make them face their own attacks and realize how hateful they could sound. The campaign helped Brazilians realize how racism is closer to their daily lives than they had imagined.
Mirrors Of Racism
案例简介：条目摘要 请注意的情况下电影 http://www.saymyname.wtf/mirrorsofracism3 对于整个上下文。在巴西，53% 的人口被宣布为黑人或混血儿，反对种族的仇恨言论是犯罪。尽管虚拟种族主义是第二大报告的网络犯罪，但在过去两年里，它已经筹集了 34%。2015年7月3日，玛丽亚 · 朱莉娅 · 库蒂尼奥，巴西一家主要新闻节目的第一位黑人天气主持人，在 Facebook 上收到了几条种族主义评论。针对这次攻击和其他针对黑人的攻击，我们决定使用地理标记数据、签到、朋友数据和社交网络上的事件活动来跟踪种族主义者的位置。然后，我们把他们的评论放在他们家附近的广告牌上，让他们面对自己的攻击，并意识到他们听起来有多可恨。这场运动帮助巴西人意识到种族主义如何比他们想象的更接近他们的日常生活。
Mirrors Of Racism
案例简介：Entry Summary Please watch the CASE FILM at http://www.saymyname.wtf/mirrorsofracism3 for the whole context. In Brazil, 53% of the population declared to be black or mixed, and hate speech against race is crime. Even though, virtual racism is the second most reported internet crime, in the last two years, it has raised 34%. On July 3rd, 2015, Maria Julia Coutinho, the first black weather presenter on a major Brazilian newscast, received several racist comments on Facebook. In response to this attack and others targeting black people, we decided to track the location of racist individuals using the geotag data, check-ins, friends data and event activities on their social networks. We then put their comments on billboards near their houses in order to make them face their own attacks and realize how hateful they could sound. The campaign helped Brazilians realize how racism is closer to their daily lives than they had imagined.
种族主义的镜子
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Mirrors Of Racism
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基本信息
- 广告战役： #Ngo Criola-户外-dbe2#
- 广告品牌： Ngo Criola
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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