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来自NISA的心声
案例简介：学分
来自NISA的心声
案例简介：Credits
HEART MESSAGE FROM NISA
案例简介：学分
HEART MESSAGE FROM NISA
案例简介：Credits
来自NISA的心声
暂无简介
HEART MESSAGE FROM NISA
暂无简介
基本信息
- 广告品牌： New Heart Foundation
- 发布日期： 2023-09
- 行业领域： 生活服务 , 公益慈善 , 医疗/护理 , 公共事业
- 媒体类别： 海报/平面 , 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
In Thailand, someone dies from heart disease every 30 minutes, with hundreds waiting for urgent surgeries. The New Heart foundation, formed by specialists from Rajavithi Hospital, can only afford to perform surgeries on 5 patients monthly, despite having the capacity for 30. On World Heart Day, September 29, 2023, the New Heart Foundation, with partners including FarEast Fame Line DDB Group, launched a campaign "The More You Give, The More Hearts Beat" featuring an AI Influencer, Nisa, who reveals she doesn't have a heart, highlighting the plight of heart disease. Her goal is to expedite the fundraising process, helping patients get surgeries faster, reducing the waiting time, and increasing the chances of survival. Using AI like Nisa is cost-effective yet creates significant intrigue for the campaign, rivalling the use of celebrity presenters or famous influencers.
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