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Fumi Hausu
案例简介：学分
Fumi Hausu
案例简介：Credits
Fumi Hausu
案例简介：学分
Fumi Hausu
案例简介：Credits
Fumi Hausu
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Fumi Hausu
暂无简介
基本信息
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案例详情
For 40 years, Farmhouse has been Thailand's top bread brand, cherished by those in their 40s and beyond. Yet, sales targeting Gen Z have lagged. To bridge this gap, Farmhouse introduced Fumi Hausu, Thailand’s pioneering Virtual Brand Ambassador and VTUBER. Designed to resonate with Gen Z's passions—gaming, animation, singing, digital art, cooking—Fumi consistently integrates brand narratives while promoting the Farmhouse Delivery Platform. In just 6 months, Fumi garnered over 2.4M engagement minutes and amassed 350,000 fans. Searches for “Farmhouse” surged by 236%. More than stats, Fumi has secured Farmhouse's place in Gen Z's hearts, cultivating a new generation of lifelong customers. Fumi is Farmhouse's crowning achievement.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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