LESSSALT|短视频,户外|广告营销案例【ADGuider广告指南】

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莱辛盐

案例简介：与全球标准相比，大多数泰国人消耗双倍量的盐。由于这个原因，2200万人受到严重的疾病，由于高盐摄入量导致泰国损失了3,208美元的治疗费用。这个想法，我们创造了一种简单的方法来识别每餐烹饪的适量盐。泰国健康促进基金会提出少盐，勺子是专为人们识别适量的盐烹饪，这是1/3每餐一茶匙。(* 根据世界卫生组织推荐的食盐量计算。)为了帮助人们在使用普通茶匙时识别适量的盐。

莱辛盐

案例简介：Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon.