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智能公寓板条箱
案例简介：推出加拿大不列颠哥伦比亚省能源提供商 BC Hydro 电力智能月, 聘请 smak 开发和执行一个竞选理念，该理念将提高围绕该运动的谈话能力，该运动旨在促进家庭和工作场所的能源效率。Smak 提出了一个想法，公众可以窥视两个家庭，发现高效生活和浪费生活之间的区别。Smak 拿了两个集装箱，把它们转换成明亮的 BC Hydro 品牌的宜居公寓。这些空间配有客厅和厨房，包括冰箱、电脑和电视。公寓被安置在温哥华市中心的一个交通繁忙的地方，在四天的时间里，居民和通勤者观察到两个演员住在里面。公寓连接到数字计数器，使人们能够观察两种生活方式之间的能源消耗差异。公寓是一个综合媒体执行的一部分，并提供了一个丰富多彩的和有影响力的工具来围绕 BC Hydro 的电力智能月进行讨论。
智能公寓板条箱
案例简介：To launch Power Smart Month BC Hydro, the energy provider for British Columbia, Canada, engaged smak to develop and execute a campaign idea that would increase talkability around the campaign which looks to promote energy efficiency in the home and workplace. smak proposed an idea where the public could peek into two homes and spot the difference between living energy-efficiently and living wastefully. smak took two shipping containers and converted them into bright BC Hydro-branded liveable condos. The spaces were furnished with a living room and kitchen area including a refrigerator, computer and television. The condos were placed in a high-traffic location in downtown Vancouver and during the course of four days, residents and commuters observed two actors living inside. The condos were connected to digital counters which allowed people to watch the energy consumption differences between the two lifestyles. The condos were part of an integrated media execution and provided a colourful and impactful vehicle to generate discussions around BC Hydro’s Power Smart Month.
Smart Condo Crates
案例简介：推出加拿大不列颠哥伦比亚省能源提供商 BC Hydro 电力智能月, 聘请 smak 开发和执行一个竞选理念，该理念将提高围绕该运动的谈话能力，该运动旨在促进家庭和工作场所的能源效率。Smak 提出了一个想法，公众可以窥视两个家庭，发现高效生活和浪费生活之间的区别。Smak 拿了两个集装箱，把它们转换成明亮的 BC Hydro 品牌的宜居公寓。这些空间配有客厅和厨房，包括冰箱、电脑和电视。公寓被安置在温哥华市中心的一个交通繁忙的地方，在四天的时间里，居民和通勤者观察到两个演员住在里面。公寓连接到数字计数器，使人们能够观察两种生活方式之间的能源消耗差异。公寓是一个综合媒体执行的一部分，并提供了一个丰富多彩的和有影响力的工具来围绕 BC Hydro 的电力智能月进行讨论。
Smart Condo Crates
案例简介：To launch Power Smart Month BC Hydro, the energy provider for British Columbia, Canada, engaged smak to develop and execute a campaign idea that would increase talkability around the campaign which looks to promote energy efficiency in the home and workplace. smak proposed an idea where the public could peek into two homes and spot the difference between living energy-efficiently and living wastefully. smak took two shipping containers and converted them into bright BC Hydro-branded liveable condos. The spaces were furnished with a living room and kitchen area including a refrigerator, computer and television. The condos were placed in a high-traffic location in downtown Vancouver and during the course of four days, residents and commuters observed two actors living inside. The condos were connected to digital counters which allowed people to watch the energy consumption differences between the two lifestyles. The condos were part of an integrated media execution and provided a colourful and impactful vehicle to generate discussions around BC Hydro’s Power Smart Month.
智能公寓板条箱
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Smart Condo Crates
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