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海洋生命装置
案例简介：温哥华水族馆正在寻找一种方法来提高人们对加拿大大海岸线清理的认识和注册号码。塑料等可预防的垃圾对我们的野生动物有长期影响，包括缠绕和摄入。温哥华和多伦多的居民受到海岸线上独特的水生动物雕塑的欢迎。这些像生命一样的大型雕塑 100% 是由加拿大海岸线上的垃圾和其他可重复使用的材料制成的，代表了它们自然生态系统中的水生生物。在温哥华，三只海豹被安置在英吉利湾; 而在多伦多，一群 60 只鱼被安置在阿什布里奇湾的水中跳跃。在一天的安装后，加拿大大海岸线清理的注册超过了活动的估计，pr值相当于活动成本的四倍。
海洋生命装置
案例简介：The Vancouver Aquarium was seeking a way to raise awareness and registration numbers for the Great Canadian Shoreline Cleanup. Preventable litter such as plastics have long-term impacts on our wildlife including entanglement and ingestion. Vancouver and Toronto residents were greeted by unique aquatic animal sculptures along the shoreline. The large, life-like sculptures were 100% made of litter found on Canadian shorelines and other reusable materials, representing aquatic life in their natural ecosystems. In Vancouver, three seals were placed at English Bay; while in Toronto, a school of 60 fish were positioned jumping through the water of Ashbridge’s Bay. Following the one day installations, registrations for the Great Canadian Shoreline Cleanup exceeded campaign estimates, and PR value achieved equated to four times the cost of the campaign.
Ocean Life Installation
案例简介：温哥华水族馆正在寻找一种方法来提高人们对加拿大大海岸线清理的认识和注册号码。塑料等可预防的垃圾对我们的野生动物有长期影响，包括缠绕和摄入。温哥华和多伦多的居民受到海岸线上独特的水生动物雕塑的欢迎。这些像生命一样的大型雕塑 100% 是由加拿大海岸线上的垃圾和其他可重复使用的材料制成的，代表了它们自然生态系统中的水生生物。在温哥华，三只海豹被安置在英吉利湾; 而在多伦多，一群 60 只鱼被安置在阿什布里奇湾的水中跳跃。在一天的安装后，加拿大大海岸线清理的注册超过了活动的估计，pr值相当于活动成本的四倍。
Ocean Life Installation
案例简介：The Vancouver Aquarium was seeking a way to raise awareness and registration numbers for the Great Canadian Shoreline Cleanup. Preventable litter such as plastics have long-term impacts on our wildlife including entanglement and ingestion. Vancouver and Toronto residents were greeted by unique aquatic animal sculptures along the shoreline. The large, life-like sculptures were 100% made of litter found on Canadian shorelines and other reusable materials, representing aquatic life in their natural ecosystems. In Vancouver, three seals were placed at English Bay; while in Toronto, a school of 60 fish were positioned jumping through the water of Ashbridge’s Bay. Following the one day installations, registrations for the Great Canadian Shoreline Cleanup exceeded campaign estimates, and PR value achieved equated to four times the cost of the campaign.
海洋生命装置
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Ocean Life Installation
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基本信息
- 广告品牌： Vancouver Aquarium
- 发布日期： 2010-09-01
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 装置
- 广告语言： 英语
- 媒介平台： 网络
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