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走进艺术
案例简介：上下文 麦克/瓦尔，瓦尔德马恩当代艺术博物馆在维特里开幕，是一项全国性和国际性的活动, 是近年来法国最重要的作品之一。它包括实现三个主要目标: 文化承诺、政治承诺和对共同利益的坚定使命。 哲学/解决方案 一个惊人的独家沟通活动伴随着开幕式。 由 CLM BBDO agency 创建，名为 “走进艺术” 的活动通过这个双关语邀请观众/游客度过一个融合快乐和发现的独特时刻。 与此同时，它符合博物馆的雄心，让从瓦尔德马恩和法兰西岛到当代艺术的全体居民都可以进入。 阿诺 · 巴尼执导的一部 45 秒的电影符合当代艺术引发的情感诞生的方法。
走进艺术
案例简介：Context The opening of MAC/VAL, Contemporary Art Museum of Val-de-Marne, in Vitry,is a national and international event, and accounts for one of the most important works in France for the recent years. It consists in meeting three main objectives : a cultural commitment, a political one, and a strong mission for the common interest. Philosophy/Solution An amazing and exclusive communication campaign to go with the opening. Created by CLM BBDO agency, the campaign entitled "COME INTO THE ART" invites, through this pun, the spectator/visitor to live a unique moment mixing pleasure and discovery. At the same time, it meets the ambition of the museum to give access to the whole inhabitants from Val-de-Marne and Ile-de-France to the contemporary art. A 45 seconds film directed by Arno Bani has been in accordance with the approach related to the birth of emotion triggered by the contemporary art.
Come into the Art
案例简介：上下文 麦克/瓦尔，瓦尔德马恩当代艺术博物馆在维特里开幕，是一项全国性和国际性的活动, 是近年来法国最重要的作品之一。它包括实现三个主要目标: 文化承诺、政治承诺和对共同利益的坚定使命。 哲学/解决方案 一个惊人的独家沟通活动伴随着开幕式。 由 CLM BBDO agency 创建，名为 “走进艺术” 的活动通过这个双关语邀请观众/游客度过一个融合快乐和发现的独特时刻。 与此同时，它符合博物馆的雄心，让从瓦尔德马恩和法兰西岛到当代艺术的全体居民都可以进入。 阿诺 · 巴尼执导的一部 45 秒的电影符合当代艺术引发的情感诞生的方法。
Come into the Art
案例简介：Context The opening of MAC/VAL, Contemporary Art Museum of Val-de-Marne, in Vitry,is a national and international event, and accounts for one of the most important works in France for the recent years. It consists in meeting three main objectives : a cultural commitment, a political one, and a strong mission for the common interest. Philosophy/Solution An amazing and exclusive communication campaign to go with the opening. Created by CLM BBDO agency, the campaign entitled "COME INTO THE ART" invites, through this pun, the spectator/visitor to live a unique moment mixing pleasure and discovery. At the same time, it meets the ambition of the museum to give access to the whole inhabitants from Val-de-Marne and Ile-de-France to the contemporary art. A 45 seconds film directed by Arno Bani has been in accordance with the approach related to the birth of emotion triggered by the contemporary art.
走进艺术
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Come into the Art
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Come into the Art
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