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Nuon 倾听提供能量
案例简介:荷兰能源市场充斥着新的暴发户,其中大部分做出虚假承诺和/或提供漂亮的小玩意。大量的选择和虚假信息让荷兰消费者感到困惑。努恩希望超越这种混乱,成为市场上最值得信赖的灯塔。从短期来看,这不是最便宜或最具创新性的,而是通过提供最好的服务。 兑现这一承诺需要倾听客户的需求。这就是为什么我们创建了一个后续活动,以我们的 “能量是改变事物的能力”,并将这一点带回家。我们的活动名称: “倾听提供能量”。通过倾听荷兰消费者的意见,我们意识到他们不想要性感的小玩意,而是简单而合乎逻辑的服务。“倾听提供能量” 成为 Nuon 所有部门 -- B2B 、 B2C 、品牌和内部沟通 -- 所有创造性和战略性工作的组织原则。
Nuon 倾听提供能量
案例简介:The Dutch energy market is flooded with new upstarts making, most of which make false promises and/or offer nifty gadgets. The amount of choice and disinformation has left the Dutch consumer confused. Nuon’s wanted to transcend this chaos to become the market’s most trustworthy beacon. Not the cheapest or the most innovative on the short term, but by offering the best service. Delivering on this promise requires listening to client needs. Which is why we created a follow-up campaign to our ‘Energy is the ability to change things’ with a campaign that drove home this point. The name of our campaign: ‘Listening provides energy’. By listening to Dutch consumers, we realized they didn’t want sexy gadgets but simple and logical services. ‘Listening provides energy’ became the organizing principle for all of Nuon’s creative and strategic work across all its divisions – B2B, B2C, brand and internal communications.
Nuon Listening provides energy
案例简介:荷兰能源市场充斥着新的暴发户,其中大部分做出虚假承诺和/或提供漂亮的小玩意。大量的选择和虚假信息让荷兰消费者感到困惑。努恩希望超越这种混乱,成为市场上最值得信赖的灯塔。从短期来看,这不是最便宜或最具创新性的,而是通过提供最好的服务。 兑现这一承诺需要倾听客户的需求。这就是为什么我们创建了一个后续活动,以我们的 “能量是改变事物的能力”,并将这一点带回家。我们的活动名称: “倾听提供能量”。通过倾听荷兰消费者的意见,我们意识到他们不想要性感的小玩意,而是简单而合乎逻辑的服务。“倾听提供能量” 成为 Nuon 所有部门 -- B2B 、 B2C 、品牌和内部沟通 -- 所有创造性和战略性工作的组织原则。
Nuon Listening provides energy
案例简介:The Dutch energy market is flooded with new upstarts making, most of which make false promises and/or offer nifty gadgets. The amount of choice and disinformation has left the Dutch consumer confused. Nuon’s wanted to transcend this chaos to become the market’s most trustworthy beacon. Not the cheapest or the most innovative on the short term, but by offering the best service. Delivering on this promise requires listening to client needs. Which is why we created a follow-up campaign to our ‘Energy is the ability to change things’ with a campaign that drove home this point. The name of our campaign: ‘Listening provides energy’. By listening to Dutch consumers, we realized they didn’t want sexy gadgets but simple and logical services. ‘Listening provides energy’ became the organizing principle for all of Nuon’s creative and strategic work across all its divisions – B2B, B2C, brand and internal communications.
Nuon 倾听提供能量
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Nuon Listening provides energy
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基本信息
- 广告战役: #Nuon Listening provides energy#
- 广告品牌: Nuon
- 发布日期: 2017-10-01
- 行业领域: 其他
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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