MOBILE MEDIC|短视频|广告营销案例【ADGuider广告指南】

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移动医疗

案例简介：描述客户的简报我们被要求直接招收 850 名值得国防部队大学奖学金的医科学生。创意执行让学生直接对真正的问题做出回应，让他们深入了解了他们将扮演的角色 -- 医疗官员 -- 令人惊叹的日常生活。招聘广告都是关于找到我们最好的，这次竞选也缩小了我们的候选人范围，然后当场招聘他们获得奖学金。描述简短/目标的创造性解决方案。这个应用程序让学生应对医疗紧急情况，然后直接招募他们。我们创建了移动医疗，这是一个应用程序，允许学生对一系列海报进行 x光检查、扫描和诊断。学生从一个病人到另一个病人，使用真实生活的诊断技术，应对不同的健康紧急情况。完全增强的应用程序让他们沉浸在角色中，让他们在真实的国防场景中使用 ct扫描、听诊器、血管造影、心电图和超声波。然后，学生输入他们的详细信息来获得他们的结果。表现最好的学生随后被立即打电话祝贺，并提供他们的国防大学奖学金。尽可能详细地描述结果。在一项极具针对性的活动中，来自澳大利亚前 6 所医学院的 9,400 多名医学生参加了这项活动，并通过该应用程序进行了应用。850 被选中。我们用最好的东西填补了每一个职位: 把我们的国防部队和他们一起工作的公民放在更安全的手中。成功。这个新媒体应用程序现在在全国各地的国防大学作为一个教育平台生活，为未来创造更好的准备医生。

移动医疗

案例简介：Describe the brief from the client We were asked to directly recruit 850 medical students worthy of a Defence Force University Scholarship. Creative Execution Getting the students to respond to real issues directly gave them an in-depth insight into the amazing day-to-day lives of the role they would fill: Medical Officer. Recruitment advertising is all about finding us the best, this campaign also narrowed down the candidates for us, and then recruited them on-the-spot for the scholarship. Describe the creative solution to the brief/objective. The app that let students respond to medical emergencies, then recruited them directly. We created Mobile Medic, an app that allowed students to x-ray, scan and diagnose a series of posters. Students graduated from patient to patient, using true-to-life diagnostic techniques, responding to different health emergencies. The fully augmented app immersed them in the role, letting them use CT scanning, Stethoscope, Angiogram, ECG, and Ultrasound, in real Defence Force scenarios. Students then entered their details to get their results. The students who performed the best were then called straightaway to be congratulated and offered their Defence University Scholarship. Describe the results in as much detail as possible. In a highly targeted campaign, over 9,400 medical students, from the top 6 Medical Universities in Australia, participated in the campaign and applied through the app. 850 were selected. We filled every position with only the best: putting our Defence Force, and the citizens they work alongside, in safer hands. Success. This new media application now lives as an education platform in Defence Force Universities around the country, creating better-prepared doctors for the future.