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Rentals for Rubbish
案例简介:
Rentals for Rubbish
案例简介:Credits
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Rentals for Rubbish
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CUSTOMERS CAN PAY FOR DECATHLON SPORTS GEAR BY PICKING UP LITTER In an initiative developed with AMV BBDO, customers can pay for renting bikes, paddleboards, camping gear and more by collecting rubbish this September. Decathlon is an official partner of World Cleanup Day and aims to collect over 5,000 pieces of rubbish in partnership with UK environmental non-profit Planet Patrol over a two-week period In support of World Cleanup Day, newly recognised on the UN Calendar of International Days in 2024, DECATHLON has launched “Rentals for Rubbish”, a program that rewards customers for cleaning up their local areas by offering money off rentals on a range of sports equipment, including bikes, paddleboards, and camping gear. To bring the initiative to life, Decathlon has partnered with Planet Patrol, a non-profit organisation focused on environmental action and data collection, particularly the protection of the UK’s waterways and blue spaces. Developed with AMV BBDO, as part of the Ready To Play? platform launched earlier this year, the initiative encourages participants to collect litter in their local areas, record their findings in the free Planet Patrol App, and then dispose of it responsibly at home or through local recycling facilities. The more litter collected, the greater the discount on rental gear achieved. As an official partner of World Cleanup Day, Decathlon hopes to collect 5,000 pieces of litter within a two-week period, encouraging communities across the UK to work together toward a cleaner planet. A pop-up store in London, on Saturday September 21, kicked off the initiative, aiming to inspire people to actively participate in caring for our shared environment. Designed by Beautiful Wonder, the eco-friendly space is made entirely from recycled cardboard and acts as a hub for customers to rent equipment for FREE in exchange for rubbish they’ve collected. Circularity and sustainability are core principles at the heart of Decathlon's business, making this initiative a key pilot for global adoption next year. This large-scale collection, combined with the logging of litter locations through Planet Patrol, will contribute essential data needed to protect green spaces and keep our shared playgrounds clean. The activation was created by Dal Almeida and Mike Hughes with creative direction of Jack Smedley and George Hackforth-Jones. Customers can register interest and find out more information at Decathlon Rentals for Rubbish.
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