Social Justice OOH|户外|广告营销案例【ADGuider广告指南】

社会正义哦

案例简介：赞比西河坚信利用他们的时间和才能积极影响对他们和整个社会至关重要的问题。受当前文化事件和种族不公正的影响，他们创建了社交媒体和外出活动，传达了诸如 “我的团结就是行动” 和 “我的沉默是致命的” 之类的信息，并承诺 “我会采取行动”。该运动旨在支持 “黑人生命也是命” 运动，并激发有意义的行动和必要的变革。这场运动的关键信息最初是由赞比西河的黑人员工撰写的，然后由该机构的员工领导的DEI倡议Open Waters进行了放大。Open waters的承诺是在机构内围绕多样性，包容性和媒体代表性问题提供教育机会和对话。最初是该团队表达对黑人社区的声援的社交帖子，现在已经在美国11个主要市场 (洛杉矶、奥克兰、萨克拉门托、巴尔的摩、奥兰多、凤凰城、纽约、迈阿密、奥斯汀、费城和夏洛特) 提升到58个广告牌，感谢全媒体，他们慷慨地免费提供了这些户外场所。

社会正义哦

案例简介：Zambezi believes strongly in utilizing their time and talents to positively affect issues that matter deeply to them and to our society as a whole. Moved by current cultural events and racial injustice, they created a social media and out-of-home campaign which conveys messages such as “My Solidarity is Action” and “My Silence is Deadly,” and signs off with the promise of “I Will Act”. The campaign aims to support the Black Lives Matter movement and to inspire meaningful actions and necessary change. Key messages of this campaign were initially penned by Zambezi’s Black employees, and then amplified by the agency’s employee-led DEI initiative, Open Waters. Open Waters' commitment is to provide educational opportunities and conversations within the agency surrounding issues of diversity, inclusion and representation in media. What started as the team’s social post to express solidarity with the Black community has now literally been elevated to 58 billboards in 11 major markets across the US (Los Angeles, Oakland, Sacramento, Baltimore, Orlando, Phoenix, New York, Miami, Austin, Philadelphia and Charlotte), thanks to Quan Media, who generously provided these outdoor placements at no cost.