本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
服装捐赠
案例简介：P & G 正在重新推出其 Biomat 织物洗涤剂，专门针对犹太东正教部门，这些部门由于宗教原因无法接触大多数大众媒体，对 “经典” 广告持负面态度。 哲学/解决方案 我们通过专注于一项户外活动，成功创造了重启所需的大爆炸效应，该活动将 Biomat 与公认的帮助弱者的信仰 (和宗教戒律) 联系在一起。“带上你用过的衣服，我们会清洗并分发给有需要的人” -- 一辆品牌卡车和一台巨大的洗衣机。无论卡车停在哪里，人们都会聚集在一起，看看他们捐赠的衣服是如何被 Biomat 清洗的。与非营利组织的联盟确保了组织能力，同时 Biomat 卓越的清洁性能得到了清晰的整体传达 (详细描述活动/日期、印刷、店内、和巨大的公关报道/免费宣传) 结果 这场运动取得了巨大成功，东正教行业的股票增长了近 50%，客户正计划重复这一点
服装捐赠
案例简介：P&G was relaunching its Biomat fabric detergent, specifically targeting the Jewish Orthodox sector who for religious reasons do not have access to most mass media vehicles and hold negative attitudes towards "classic" advertising. Philosophy/Solution We managed to create the big bang effect needed for a relaunch by focusing on an outdoors activity which linked Biomat to an accepted belief (and a religious commandment) of aiding the weak. "Bring your used clothes, we will wash them and distribute them to the needy" - featuring a branded truck with a giant washing machine. Wherever the truck stopped, people gathered to see how their clothes donations were washed with Biomat. Alliance with a non-profit organization ensured believability while Biomat's superior cleaning properties were clearly communicated holistically (wild street postings detailing the activity/dates, print, in-store, and huge PR coverage/free publicity) Results The campaign was a huge success, shares in the Orthodox sector have grown by almost 50% and the client is planning to repeat it
Clothing Donation
案例简介：P & G 正在重新推出其 Biomat 织物洗涤剂，专门针对犹太东正教部门，这些部门由于宗教原因无法接触大多数大众媒体，对 “经典” 广告持负面态度。 哲学/解决方案 我们通过专注于一项户外活动，成功创造了重启所需的大爆炸效应，该活动将 Biomat 与公认的帮助弱者的信仰 (和宗教戒律) 联系在一起。“带上你用过的衣服，我们会清洗并分发给有需要的人” -- 一辆品牌卡车和一台巨大的洗衣机。无论卡车停在哪里，人们都会聚集在一起，看看他们捐赠的衣服是如何被 Biomat 清洗的。与非营利组织的联盟确保了组织能力，同时 Biomat 卓越的清洁性能得到了清晰的整体传达 (详细描述活动/日期、印刷、店内、和巨大的公关报道/免费宣传) 结果 这场运动取得了巨大成功，东正教行业的股票增长了近 50%，客户正计划重复这一点
Clothing Donation
案例简介：P&G was relaunching its Biomat fabric detergent, specifically targeting the Jewish Orthodox sector who for religious reasons do not have access to most mass media vehicles and hold negative attitudes towards "classic" advertising. Philosophy/Solution We managed to create the big bang effect needed for a relaunch by focusing on an outdoors activity which linked Biomat to an accepted belief (and a religious commandment) of aiding the weak. "Bring your used clothes, we will wash them and distribute them to the needy" - featuring a branded truck with a giant washing machine. Wherever the truck stopped, people gathered to see how their clothes donations were washed with Biomat. Alliance with a non-profit organization ensured believability while Biomat's superior cleaning properties were clearly communicated holistically (wild street postings detailing the activity/dates, print, in-store, and huge PR coverage/free publicity) Results The campaign was a huge success, shares in the Orthodox sector have grown by almost 50% and the client is planning to repeat it
服装捐赠
暂无简介
Clothing Donation
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
推荐广告案例
-
短视频
立竿见影的捐赠 | Making Clothing Donation Instantly Rewarding
-
短视频
Social Solidarity Fund Of The State Of Sao Paulo Clothes Donation Appeal: Homeless
-
图文
Solidarity Social And Cultural Development Fund Winter Clothing Donation Drive: Pizza, Sushi, Cake, Pie, Sweet
-
音频
Salvation Army Canada Donations Appeal: Clothing, Food
-
图文
Pacheco Drugstore Clothing Donation Appeal: Woman And Girl, Escalators, Bench, Man & Woman
