案例简介：描述客户的简报: 中国扶贫基金会 (CFPA) 是中国最大、最有影响力的专门从事扶贫的非政府组织。其任务的一部分是帮助贫困社区和少数群体。在这方面，它定期向贫困地区运送衣物。但是似乎从来没有足够的衣服可以四处走动。我们如何激励更多的人向穷人捐赠衣服？ 促进发展: 我们设计了新的捐款箱，里面有中国两个最贫穷省份 -- 广西和云南 -- 贫困儿童的真人大小的肖像。孩子们的躯干印在盒子的内侧背面，在透明的前层后面。从远处看，这些肖像似乎没有什么不寻常的，但是当人们把衣服扔进盒子里时，孩子们似乎立刻穿上了。许多捐赠者说，看到真正的孩子深深打动了他们。他们说，看到孩子们把捐赠的衣服直接放在盒子上，这很感人。 结果: 此前在北京举办的服装捐赠活动导致每项活动的服装价格约为 300-500 公斤。我们创新的捐赠箱被证明对公众更有动力，并导致我们收集了 1,253kgs 的服装。许多捐赠者说，看到真正的孩子深深打动了他们。他们说，看到孩子们把捐赠的衣服穿在盒子上，很感人。 与产品/服务的相关性: 许多慈善机构未能将捐助者和最终接受者联系起来。我们的解决方案是以创造性和视觉的方式将因果联系起来，这样好处就会立即显现出来。

案例简介：Describe the brief from the client: The China Foundation of Poverty Alleviation (CFPA) is the largest and most influential NGO in China specializing in poverty alleviation. Part of its mission is to assist poor communities and minority groups. In this respect, it sends clothing to poor areas periodically. But there never seems to be enough clothes to go around. How do we motivate more people to donate clothes to the poor? Promotion Development: We designed new donation boxes with life-size portraits of poor children from two of China’s poorest provinces - Guangxi and Yunnan. The torsos of the children were printed on the inside back of the boxes, behind a transparent front layer. From afar, there seemed to be nothing unusual about the portraits, but when people dropped clothes in the boxes, the children appeared to wear them at once. Many donors remarked that seeing the real children touched them deeply. They said that seeing the children wear the donated clothes right on the boxes was heartwarming. Results: Previous clothing donation drives in Beijing have resulted in around 300 - 500kgs of clothing per event. Our innovative donation boxes proved to be much more motivating for the public and resulted in us collecting 1,253kgs of clothing. Many donors remarked that seeing the real children touched them deeply. They said that seeing the children wear the donated clothes right on the boxes, was heartwarming. Relevancy to Product/Service: Many charities fail in connecting the dots – between donors and the ultimate recipients. Our solution was to connect cause and effect in a creative and visual way so that the benefit was immediately apparent.

立竿见影的捐赠 | Making Clothing Donation Instantly Rewarding

案例简介：描述客户的简报: 中国扶贫基金会 (CFPA) 是中国最大、最有影响力的专门从事扶贫的非政府组织。其任务的一部分是帮助贫困社区和少数群体。在这方面，它定期向贫困地区运送衣物。但是似乎从来没有足够的衣服可以四处走动。我们如何激励更多的人向穷人捐赠衣服？ 促进发展: 我们设计了新的捐款箱，里面有中国两个最贫穷省份 -- 广西和云南 -- 贫困儿童的真人大小的肖像。孩子们的躯干印在盒子的内侧背面，在透明的前层后面。从远处看，这些肖像似乎没有什么不寻常的，但是当人们把衣服扔进盒子里时，孩子们似乎立刻穿上了。许多捐赠者说，看到真正的孩子深深打动了他们。他们说，看到孩子们把捐赠的衣服直接放在盒子上，这很感人。 结果: 此前在北京举办的服装捐赠活动导致每项活动的服装价格约为 300-500 公斤。我们创新的捐赠箱被证明对公众更有动力，并导致我们收集了 1,253kgs 的服装。许多捐赠者说，看到真正的孩子深深打动了他们。他们说，看到孩子们把捐赠的衣服穿在盒子上，很感人。 与产品/服务的相关性: 许多慈善机构未能将捐助者和最终接受者联系起来。我们的解决方案是以创造性和视觉的方式将因果联系起来，这样好处就会立即显现出来。

立竿见影的捐赠 | Making Clothing Donation Instantly Rewarding

案例简介：Describe the brief from the client: The China Foundation of Poverty Alleviation (CFPA) is the largest and most influential NGO in China specializing in poverty alleviation. Part of its mission is to assist poor communities and minority groups. In this respect, it sends clothing to poor areas periodically. But there never seems to be enough clothes to go around. How do we motivate more people to donate clothes to the poor? Promotion Development: We designed new donation boxes with life-size portraits of poor children from two of China’s poorest provinces - Guangxi and Yunnan. The torsos of the children were printed on the inside back of the boxes, behind a transparent front layer. From afar, there seemed to be nothing unusual about the portraits, but when people dropped clothes in the boxes, the children appeared to wear them at once. Many donors remarked that seeing the real children touched them deeply. They said that seeing the children wear the donated clothes right on the boxes was heartwarming. Results: Previous clothing donation drives in Beijing have resulted in around 300 - 500kgs of clothing per event. Our innovative donation boxes proved to be much more motivating for the public and resulted in us collecting 1,253kgs of clothing. Many donors remarked that seeing the real children touched them deeply. They said that seeing the children wear the donated clothes right on the boxes, was heartwarming. Relevancy to Product/Service: Many charities fail in connecting the dots – between donors and the ultimate recipients. Our solution was to connect cause and effect in a creative and visual way so that the benefit was immediately apparent.

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立竿见影的捐赠 | Making Clothing Donation Instantly Rewarding

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