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宜家: 万圣节
案例简介：为了庆祝万圣节只有一周的事实，宜家向可怕的邪教经典《闪灵》致敬。
宜家: 万圣节
案例简介：To celebrate the fact that Halloween is just a week away, IKEA pays homage to scary cult classic The Shining.
IKEA: Halloween
案例简介：为了庆祝万圣节只有一周的事实，宜家向可怕的邪教经典《闪灵》致敬。
IKEA: Halloween
案例简介：To celebrate the fact that Halloween is just a week away, IKEA pays homage to scary cult classic The Shining.
宜家: 万圣节
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IKEA: Halloween
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The scariest night of the year, Halloween, is upon us and BBH Singapore gets in the spirit in this spot for furniture brand IKEA by parodying scary cult classic, The Shining.Featuring a little boy named Danny, a character from the film, as he ventures around a dark store at night, the ad was thought-up to promote late-night shopping - until 11pm in Singapore - to house-proud consumers.The spot is hinged on the line 'come and play' with the twins from the movie also making an appearance and Jordan Quellman directs the boy's winding journey through a series of spooky furniture displays.
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