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案例简介：
案例简介：BBH Singapore's new IKEA campaign tells us that there's a piece of furniture for every occasion.
IKEA: Now There's Choice
案例简介：
IKEA: Now There's Choice
案例简介：BBH Singapore's new IKEA campaign tells us that there's a piece of furniture for every occasion.
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IKEA: Now There's Choice
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案例详情
BBH Singapore's new IKEA campaign teases viewers with the promise of ‘choice’ to launch IKEA’s third store in Malaysia, stating that there are some things in life you can't choose, like your mother-in-law or your daughter’s boyfriend, or even your wife’s beloved cats. But this new campaign featuring four films, Her Boyfriend [top], Her Cravings [below], Your Mother-in-Law [below, middle] and Her Cats [bottom], reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings. The funny, if slightly male-focussed, campaign is supported by digital, TV, print, outdoor and radio, and the TV spots were shot by Argentinian film director Augusto G Zapiola through ArgentinaCine.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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