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GROK海报
案例简介：格罗克是果阿凯悦中心酒店内的一家高档餐厅。这个名字本身的字典解释引出了餐厅的整个概念。格罗这个术语被定义为 “凭直觉或同理心理解某事”。当一个观察者摸索什么时，他就和被观察者成为一体。格罗是融合、通婚、融合。两个身份现在变成了一个。“餐厅不是由任何特定的菜肴来定义的，它将几种全球烹饪风格融入到一次用餐体验中。当地的果阿城镇被制作成grok烈酒，产生清爽的鸡尾酒; 和其他一些类似的经历组成了GROK。由于术语 “grok” 无缝地定义了餐厅，我们使用定义本身作为身份的灵感。每一条交流都巧妙地提醒观众 (通过文本或设计); 让这个术语令人难忘。作为为品牌设计几个接触点的一部分，我们制作了古怪的海报，张贴在餐厅内部和周围。写作也带来了品牌个性。该副本包含同音异义词/文字游戏，以确保每张海报都有一个以上的解释。海报突出了菜单的不同部分。就像其他所有的抵押品，创意和设计一样，插图是使用自由流动的电线来巧妙地突出品牌的灵活性 (以及其他视觉支柱)。
GROK海报
案例简介：GROK is an upscale restaurant within the premises of Hyatt Centric, Goa. The dictionary explanation of the name itself brings out the entire concept of the restaurant. The term GROK is defined as, “To understand something intuitively or by empathy. When an observer groks something, he becomes one with the observed. To grok is to blend, intermarry, merge. Two identities now become one.” The restaurant is not defined by any particular cuisine, it groks several global cooking styles into one dining experience. Local Goan towns are made to grok spirits, resulting in refreshing cocktails; and several other experiences like these make up GROK. Since the term ‘GROK’ seamlessly defines the restaurant, we used the definition itself as an inspiration for the identity. Every piece of communication subtly reminds the viewer of GROK (either through text or through design); making the term memorable. As a part of designing several touch-points for the brand, we created quirky posters that were placed in and around the premises of the restaurant. The writing also brings out the brand personality. The copy contains homonyms/contronyms/wordplay so as to ensure each poster groks more than one interpretation. The posters highlight different sections of the menu. Just like every other collateral, creative and design, the illustrations were created using free-flowing wires to subtly highlight the flexibility of the brand (among other visual pillars).
GROK Posters
案例简介：格罗克是果阿凯悦中心酒店内的一家高档餐厅。这个名字本身的字典解释引出了餐厅的整个概念。格罗这个术语被定义为 “凭直觉或同理心理解某事”。当一个观察者摸索什么时，他就和被观察者成为一体。格罗是融合、通婚、融合。两个身份现在变成了一个。“餐厅不是由任何特定的菜肴来定义的，它将几种全球烹饪风格融入到一次用餐体验中。当地的果阿城镇被制作成grok烈酒，产生清爽的鸡尾酒; 和其他一些类似的经历组成了GROK。由于术语 “grok” 无缝地定义了餐厅，我们使用定义本身作为身份的灵感。每一条交流都巧妙地提醒观众 (通过文本或设计); 让这个术语令人难忘。作为为品牌设计几个接触点的一部分，我们制作了古怪的海报，张贴在餐厅内部和周围。写作也带来了品牌个性。该副本包含同音异义词/文字游戏，以确保每张海报都有一个以上的解释。海报突出了菜单的不同部分。就像其他所有的抵押品，创意和设计一样，插图是使用自由流动的电线来巧妙地突出品牌的灵活性 (以及其他视觉支柱)。
GROK Posters
案例简介：GROK is an upscale restaurant within the premises of Hyatt Centric, Goa. The dictionary explanation of the name itself brings out the entire concept of the restaurant. The term GROK is defined as, “To understand something intuitively or by empathy. When an observer groks something, he becomes one with the observed. To grok is to blend, intermarry, merge. Two identities now become one.” The restaurant is not defined by any particular cuisine, it groks several global cooking styles into one dining experience. Local Goan towns are made to grok spirits, resulting in refreshing cocktails; and several other experiences like these make up GROK. Since the term ‘GROK’ seamlessly defines the restaurant, we used the definition itself as an inspiration for the identity. Every piece of communication subtly reminds the viewer of GROK (either through text or through design); making the term memorable. As a part of designing several touch-points for the brand, we created quirky posters that were placed in and around the premises of the restaurant. The writing also brings out the brand personality. The copy contains homonyms/contronyms/wordplay so as to ensure each poster groks more than one interpretation. The posters highlight different sections of the menu. Just like every other collateral, creative and design, the illustrations were created using free-flowing wires to subtly highlight the flexibility of the brand (among other visual pillars).
GROK海报
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GROK Posters
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基本信息
- 广告品牌： Hyatt Centric Goa , Hyatt Centric , 凯悦
- 发布日期： 2019-08
- 行业领域： 互联网服务 , 文娱/内容 , 饮食/特产 , 旅游/酒店
- 媒体类别： 户外 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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