Someday is today tv|短视频|广告营销案例【ADGuider广告指南】

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有一天是今天电视

案例简介：自 1950 年代以来，白血病和淋巴瘤协会在治疗血液癌症和改善患者生活方面取得了非凡的进步。但是捐赠者公众对 LLS 及其对癌症景观的影响知之甚少。我们的综合广告活动极大地改变了人们的思想和行为。它避开了通常的内疚和多愁善感，显示了开创性的成果贡献，所有这些都是在主题下，“总有一天会是今天。 (是的，电视里的声音确实是演员迈克尔 · C。霍尔，白血病幸存者。)

有一天是今天电视

案例简介：Since the 1950s, The Leukemia & Lymphoma Society has made extraordinary strides in curing blood cancers and improving patients’ lives. But the donor public had little awareness of LLS and its impact on the cancer landscape. Our integrated advertising campaign changed minds and behavior in a big way. Eschewing the usual guilt and sentimentality, it shows the pioneering results contributions have led to, all under the theme line, “Someday is today.” (Yes, the voice in the TV is indeed actor Michael C. Hall, a leukemia survivor.)