Someday is Today|短视频|广告营销案例【ADGuider广告指南】

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有一天是今天

案例简介：白血病和淋巴瘤协会的使命: 治愈血液癌症并改善患者的生活。星际的使命: 创造一个差异化的品牌声音，不仅让公众意识到这个 60 岁的组织，而且激励给予。在一个捐赠者渴望影响力和透明度的世界里，LLS 采取积极的态度，展示你的钱能完成什么。在统一的主题 “有一天就是今天” 的基础上, 星际在短短六个月内就为 LLS 获得了创纪录的代理地位，并继续在所有通信领域以引人注目的品牌体验为该组织带来新的声音。

有一天是今天

案例简介：Leukemia & Lymphoma Society’s mission: To cure blood cancers and improve its patients lives. Interplanetary’s mission: To create a differentiating brand voice that not only makes the public aware of this 60–year old organization, but motivates giving. In a universe where donors crave impact and transparency, LLS takes a positive approach by showing what your money accomplishes. Building on unifying theme “Someday Is Today”, Interplanetary achieves Agency of Record status for LLS in just six months and continues to bring the organization’s new voice to life across all communications in compelling brand experiences.