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夏洛克
案例简介：问题: 成人生长激素缺乏症 (AGHD) 是一种罕见的疾病，在美国影响 50,000 多名成年人。很长时间以来，AGHD 的测试一直很困难。像胰岛素耐受测试 (ITT) 和胰高血糖素刺激测试 (GST) 这样的测试要么不方便 (IV/IM 给药，测试持续时间)，要么耗时, 并可能导致严重的不良事件，如迟发性低血糖。医生 (特别是内分泌学家) 需要一个简单、有效和准确的测试来证实他们对这种罕见疾病的怀疑。 解决方案: 本次活动以简单、清晰、难忘的方式突出了检测和口服给药。这场运动的特点是一个熟悉的英雄 -- 一个代表医疗保健专业人员的侦探，他正在寻找解决方案，在这种情况下，这是一个 AGHD 诊断。 这次活动的独特之处在于我们侦探的组成。他是由漩涡中的麦克里伦颗粒组成的。这代表麦克里伦被重组，突出了口服给药和简单制备的产品优势。 侦探非常清楚地传达搜索和检测，而漩涡颗粒和水环境传达新的剂量。通过这项运动，我们试图改变 AGHD 的诊断方式，让 HCPs 和患者更容易接受测试。
夏洛克
案例简介：PROBLEM: Adult Growth Hormone Deficiency (AGHD) is a rare disease affecting more than 50,000 adults in the US. For too long, testing for AGHD has been difficult. Tests like the insulin tolerance test (ITT) and the glucagon stimulation test (GST) are either inconvenient (IV/IM administration, duration of test) or time-consuming, and can cause serious adverse events like delayed hypoglycemia. Physicians (endocrinologists, in particular) are in need of a simple, efficient, and accurate test to confirm their suspicion of this rare disease. SOLUTION: This campaign highlights detection and oral dosing in a simple, clear, and memorable way. The campaign features a familiar hero – a detective, representing the healthcare professional, who is in search of a solution, which in this case is an AGHD diagnosis. What makes this campaign unique is the composition of our detective. He is made up of Macrilen granules in a swirl of water. This represents Macrilen being reconstituted, highlighting the product benefits of oral dosing and simple preparation. The detective very clearly communicates search and detection, while the swirling granules and the water environment communicate novel dosing. With this campaign, we seek to change the way that AGHD is diagnosed, by making testing more accessible to HCPs and patients.
Sherlock
案例简介：问题: 成人生长激素缺乏症 (AGHD) 是一种罕见的疾病，在美国影响 50,000 多名成年人。很长时间以来，AGHD 的测试一直很困难。像胰岛素耐受测试 (ITT) 和胰高血糖素刺激测试 (GST) 这样的测试要么不方便 (IV/IM 给药，测试持续时间)，要么耗时, 并可能导致严重的不良事件，如迟发性低血糖。医生 (特别是内分泌学家) 需要一个简单、有效和准确的测试来证实他们对这种罕见疾病的怀疑。 解决方案: 本次活动以简单、清晰、难忘的方式突出了检测和口服给药。这场运动的特点是一个熟悉的英雄 -- 一个代表医疗保健专业人员的侦探，他正在寻找解决方案，在这种情况下，这是一个 AGHD 诊断。 这次活动的独特之处在于我们侦探的组成。他是由漩涡中的麦克里伦颗粒组成的。这代表麦克里伦被重组，突出了口服给药和简单制备的产品优势。 侦探非常清楚地传达搜索和检测，而漩涡颗粒和水环境传达新的剂量。通过这项运动，我们试图改变 AGHD 的诊断方式，让 HCPs 和患者更容易接受测试。
Sherlock
案例简介：PROBLEM: Adult Growth Hormone Deficiency (AGHD) is a rare disease affecting more than 50,000 adults in the US. For too long, testing for AGHD has been difficult. Tests like the insulin tolerance test (ITT) and the glucagon stimulation test (GST) are either inconvenient (IV/IM administration, duration of test) or time-consuming, and can cause serious adverse events like delayed hypoglycemia. Physicians (endocrinologists, in particular) are in need of a simple, efficient, and accurate test to confirm their suspicion of this rare disease. SOLUTION: This campaign highlights detection and oral dosing in a simple, clear, and memorable way. The campaign features a familiar hero – a detective, representing the healthcare professional, who is in search of a solution, which in this case is an AGHD diagnosis. What makes this campaign unique is the composition of our detective. He is made up of Macrilen granules in a swirl of water. This represents Macrilen being reconstituted, highlighting the product benefits of oral dosing and simple preparation. The detective very clearly communicates search and detection, while the swirling granules and the water environment communicate novel dosing. With this campaign, we seek to change the way that AGHD is diagnosed, by making testing more accessible to HCPs and patients.
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Do you suspect AGHD? Introducing Macrilen—the first and only FDA-approved oral test for the diagnosis of adult growth hormone deficiency.
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