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费城结肠癌意识
案例简介：费城被称为 “兄弟之爱” 之城。我们利用这个名字来解决这个问题，即结肠癌每年杀死大约 50,000 美国人，但它是少数通过适当的筛查几乎完全可以预防的癌症之一。由于费城的结肠癌筛查率低是出了名的，这项运动增强了筛查的紧迫性，与城市本身有直接联系。
费城结肠癌意识
案例简介：The city of Philadelphia is known as the city of “Brotherly Love”. We capitalized on this moniker to address the issue that colon cancer kills approximately 50,000 Americans each year, but is one of the few cancers that is almost entirely preventable through proper screening. With colon cancer screening rates being notoriously low in Philadelphia, this campaign reinforced the urgency to screen, with a direct connection to the city itself.
Philadelphia Colon Cancer Awareness
案例简介：费城被称为 “兄弟之爱” 之城。我们利用这个名字来解决这个问题，即结肠癌每年杀死大约 50,000 美国人，但它是少数通过适当的筛查几乎完全可以预防的癌症之一。由于费城的结肠癌筛查率低是出了名的，这项运动增强了筛查的紧迫性，与城市本身有直接联系。
Philadelphia Colon Cancer Awareness
案例简介：The city of Philadelphia is known as the city of “Brotherly Love”. We capitalized on this moniker to address the issue that colon cancer kills approximately 50,000 Americans each year, but is one of the few cancers that is almost entirely preventable through proper screening. With colon cancer screening rates being notoriously low in Philadelphia, this campaign reinforced the urgency to screen, with a direct connection to the city itself.
费城结肠癌意识
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Philadelphia Colon Cancer Awareness
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Show your colon some brotherly love. Only 44% of eligible Philadelphia residents get screened for colorectal cancer. That’s not good enough. It’s time we made a change.
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