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世界很棘手
案例简介：阿联酋是全球两座访问量最大的机场和著名航空公司的所在地，已经确立了其作为世界上联系最紧密的旅游枢纽之一的声誉。伴随着旅行而来的是行李，货物，航空公司每年都会误放2500万 (BBC新闻，2019)。由于有如此多的航班从阿联酋机场起飞，卸载和丢失行李的风险甚至更高。行李丢失是旅行者最不想经历的事情，而且手头有这么多文件，乘客很容易忘记行李丢失保险。基于许多访问量最大的目的地在地球上其他地方都有同名城市的见解，Mashreq Bank借此机会推广了一种经常被忽视的信用卡福利: 行李损失保险。因为如果世界对我们来说是混乱的，那么对我们的行李来说也是棘手的。
世界很棘手
案例简介：Home to two of the globe’s most visited airports and renowned airlines, the UAE has established its reputation of being one of the most connected travel hubs in the world. With traveling comes luggage, loads of it, and airlines mislay 25 million of those per year (BBC News, 2019). With so many flights departing from UAE airports, the risk of offloading and losing luggage is at an even higher risk. Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance. Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.
The World is Tricky
案例简介：阿联酋是全球两座访问量最大的机场和著名航空公司的所在地，已经确立了其作为世界上联系最紧密的旅游枢纽之一的声誉。伴随着旅行而来的是行李，货物，航空公司每年都会误放2500万 (BBC新闻，2019)。由于有如此多的航班从阿联酋机场起飞，卸载和丢失行李的风险甚至更高。行李丢失是旅行者最不想经历的事情，而且手头有这么多文件，乘客很容易忘记行李丢失保险。基于许多访问量最大的目的地在地球上其他地方都有同名城市的见解，Mashreq Bank借此机会推广了一种经常被忽视的信用卡福利: 行李损失保险。因为如果世界对我们来说是混乱的，那么对我们的行李来说也是棘手的。
The World is Tricky
案例简介：Home to two of the globe’s most visited airports and renowned airlines, the UAE has established its reputation of being one of the most connected travel hubs in the world. With traveling comes luggage, loads of it, and airlines mislay 25 million of those per year (BBC News, 2019). With so many flights departing from UAE airports, the risk of offloading and losing luggage is at an even higher risk. Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance. Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.
世界很棘手
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The World is Tricky
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