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世界很棘手
案例简介：阿联酋是全球访问最多的两个机场和著名航空公司的所在地，它已经树立了它是世界上连接最紧密的旅游枢纽之一的声誉。随著旅行而来的是行李，以及航空公司每年的2500万 (BBC新闻，2019)。由于有如此多的航班从阿联酋机场出发，卸货和丢失行李的风险更高。行李丢失是旅行者最不想体验的事情，手头有这么多证件，乘客很容易忘记行李损失险。基于许多访问量最大的目的地在地球上其他地方都有同名城市的洞察力，Mashreq银行借此机会推广了一项经常被忽视的信用卡福利: 行李损失保险。因为如果这个世界对我们来说是令人困惑的，那对我们的行李来说也可能是棘手的。
世界很棘手
案例简介：Home to two of the globe’s most visited airports and renowned airlines, the UAE has established its reputation of being one of the most connected travel hubs in the world. With traveling comes luggage, loads of it, and airlines mislay 25 million of those per year (BBC News, 2019). With so many flights departing from UAE airports, the risk of offloading and losing luggage is at an even higher risk. Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance. Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.
The World is Tricky
案例简介：阿联酋是全球访问最多的两个机场和著名航空公司的所在地，它已经树立了它是世界上连接最紧密的旅游枢纽之一的声誉。随著旅行而来的是行李，以及航空公司每年的2500万 (BBC新闻，2019)。由于有如此多的航班从阿联酋机场出发，卸货和丢失行李的风险更高。行李丢失是旅行者最不想体验的事情，手头有这么多证件，乘客很容易忘记行李损失险。基于许多访问量最大的目的地在地球上其他地方都有同名城市的洞察力，Mashreq银行借此机会推广了一项经常被忽视的信用卡福利: 行李损失保险。因为如果这个世界对我们来说是令人困惑的，那对我们的行李来说也可能是棘手的。
The World is Tricky
案例简介：Home to two of the globe’s most visited airports and renowned airlines, the UAE has established its reputation of being one of the most connected travel hubs in the world. With traveling comes luggage, loads of it, and airlines mislay 25 million of those per year (BBC News, 2019). With so many flights departing from UAE airports, the risk of offloading and losing luggage is at an even higher risk. Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance. Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.
世界很棘手
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The World is Tricky
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基本信息
- 广告战役： #Mashreq Bank-平面-3443#
- 广告品牌： Mashreq Bank
- 发布日期： 2020
- 行业领域： 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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In case your luggage goes to the wrong one. Free baggage loss insurance with your Mashreq credit card.
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