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代理身份
案例简介：背景 剧院小时是一所位于伊斯坦布尔的新开设的表演学校，需要品牌标识。 简介很简单: “建立反映剧院灵魂的品牌形象。” 我们的目标是设计一个独特的身份系统，该系统包括新徽标，品牌抵押，建筑设计元素，促销品和交流材料。 由于Theatre Hours是一个新成立的组织，没有任何财政支持，我们的预算有限，我们的目标是为正在进行的课程收集尽可能多的申请。 描述创意 (投票40%) 戏剧时间是一所表演学校，所以我们设计了一个可以表演的身份系统。 设计思想基于 “成为别人” 的概念，反映了剧院的真正灵魂。 在为身份创建的唯一字母中，每个字符都充当另一个字符。(e.g。"b" 充当 "d"，"N" 充当 "Z"，"C" 充当 "U")这些转换后的字母和数字创造了这样的印刷性能，它们自然地传达了成为所有品牌抵押品和交流材料中的他人的信息。 描述执行 (投票40%) 表演身份的设计思想是基于字母。首先，我们创建了一个由字母和数字组成的字母表，这些字母和数字就像另一个字母或数字一样。 然后我们用代理字母创建了我们的标志。 品牌附带物品的行为也像其他东西一样。信笺作为纸飞机，名片作为书签等。我们还设计了一些促销项目。 海报，建筑执行和社交媒体内容中使用的公式相同。 由于我们希望保持对排版的关注和对条目的改造，所以在演技身份上只用了黑白。 列出结果 (投票20%) 为了满足简短的需求而实现的表演身份，简单地反映了剧院的灵魂。在新的品牌标识推出后，40% 增加了对戏剧时间课程的申请数量。此外，我们为社交媒体创建的具有表演身份的内容在很短的时间内就吸引了成千上万的人。
代理身份
案例简介：Background Theatre Hours, a newly opened acting school based in Istanbul, needed a brand identity. The brief was simple: "Build a brand identity that reflects the soul of theatre." Our objective was to design a unique identity system that consists a new logo, brand collateral, architectural design elements, promotional items and communication materials. Since Theatre Hours is a newly formed organization without any financial support, we had a limited budget and our aim was to collect as many applications as possible for ongoing courses. Describe the creative idea (40% of vote) Theatre Hours is an acting school, so we designed an identity system that can act. The design idea is based on the notion of ‘Becoming someone else’ which reflects the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. (e.g. "b" acts as "d", "N" acts as "Z", "C" acts as "U") These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials. Describe the execution (40% of vote) The design idea of Acting Identity is based on the alphabet. First of all we created an alphabet that consists of letters and numbers that act like another letter or number. Then we created our logo by using the acting alphabet. Brand collateral items also acts like other things. Letterhead as a paper plane, business card as a bookmark etc. Also we designed some promotional items in this matter. Same formula used in posters, architectural executions and social media contents. Since we wanted to keep the focus on typography and the transformation of the items, we only used black and white in Acting Identity. List the results (20% of vote) The Acting Identity achieved to meet the needs of brief and simply reflected the soul of theatre. Number of applications to the courses in Theatre Hours increased 40% right after the launch of new brand identity. Also contents that we created for social media with acting identity reached thousands of people in a very short time.
Acting Identity
案例简介：背景 剧院小时是一所位于伊斯坦布尔的新开设的表演学校，需要品牌标识。 简介很简单: “建立反映剧院灵魂的品牌形象。” 我们的目标是设计一个独特的身份系统，该系统包括新徽标，品牌抵押，建筑设计元素，促销品和交流材料。 由于Theatre Hours是一个新成立的组织，没有任何财政支持，我们的预算有限，我们的目标是为正在进行的课程收集尽可能多的申请。 描述创意 (投票40%) 戏剧时间是一所表演学校，所以我们设计了一个可以表演的身份系统。 设计思想基于 “成为别人” 的概念，反映了剧院的真正灵魂。 在为身份创建的唯一字母中，每个字符都充当另一个字符。(e.g。"b" 充当 "d"，"N" 充当 "Z"，"C" 充当 "U")这些转换后的字母和数字创造了这样的印刷性能，它们自然地传达了成为所有品牌抵押品和交流材料中的他人的信息。 描述执行 (投票40%) 表演身份的设计思想是基于字母。首先，我们创建了一个由字母和数字组成的字母表，这些字母和数字就像另一个字母或数字一样。 然后我们用代理字母创建了我们的标志。 品牌附带物品的行为也像其他东西一样。信笺作为纸飞机，名片作为书签等。我们还设计了一些促销项目。 海报，建筑执行和社交媒体内容中使用的公式相同。 由于我们希望保持对排版的关注和对条目的改造，所以在演技身份上只用了黑白。 列出结果 (投票20%) 为了满足简短的需求而实现的表演身份，简单地反映了剧院的灵魂。在新的品牌标识推出后，40% 增加了对戏剧时间课程的申请数量。此外，我们为社交媒体创建的具有表演身份的内容在很短的时间内就吸引了成千上万的人。
Acting Identity
案例简介：Background Theatre Hours, a newly opened acting school based in Istanbul, needed a brand identity. The brief was simple: "Build a brand identity that reflects the soul of theatre." Our objective was to design a unique identity system that consists a new logo, brand collateral, architectural design elements, promotional items and communication materials. Since Theatre Hours is a newly formed organization without any financial support, we had a limited budget and our aim was to collect as many applications as possible for ongoing courses. Describe the creative idea (40% of vote) Theatre Hours is an acting school, so we designed an identity system that can act. The design idea is based on the notion of ‘Becoming someone else’ which reflects the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. (e.g. "b" acts as "d", "N" acts as "Z", "C" acts as "U") These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials. Describe the execution (40% of vote) The design idea of Acting Identity is based on the alphabet. First of all we created an alphabet that consists of letters and numbers that act like another letter or number. Then we created our logo by using the acting alphabet. Brand collateral items also acts like other things. Letterhead as a paper plane, business card as a bookmark etc. Also we designed some promotional items in this matter. Same formula used in posters, architectural executions and social media contents. Since we wanted to keep the focus on typography and the transformation of the items, we only used black and white in Acting Identity. List the results (20% of vote) The Acting Identity achieved to meet the needs of brief and simply reflected the soul of theatre. Number of applications to the courses in Theatre Hours increased 40% right after the launch of new brand identity. Also contents that we created for social media with acting identity reached thousands of people in a very short time.
代理身份
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Acting Identity
暂无简介
基本信息
- 广告战役： #Theatre Hours-网络-c972#
- 广告品牌： Theatre Hours
- 发布日期： 2000
- 行业领域： 互联网服务 , 文娱/内容
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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