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代理身份
案例简介：背景 剧院时间是伊斯坦布尔新开的一所表演学校，需要一个品牌标识。 简报很简单: “建立一个反映戏剧灵魂的品牌标识。” 我们的目标是设计一个独特的身份系统，包括新的标志，品牌宣传，建筑设计元素，促销商品和传播材料。 由于Theatre Hours是一个新成立的组织，没有任何财政支持，我们的预算有限，我们的目标是为正在进行的课程收集尽可能多的申请。 描述创意 (40% 的选票) 戏剧时间是一所表演学校，所以我们设计了一个可以表演的身份系统。 设计理念是基于 “成为别人” 的概念，这反映了戏剧的真正灵魂。 在为身份创建的独特字母表中，每个角色都充当另一个角色。(e.g.“b” 作为 “d”，“N” 作为 “Z”，“C” 作为 “U”)这些变化的字母和数字创造了这样一种印刷性能，它们自然地传达了在所有品牌宣传和传播材料中成为他人的信息。 描述执行情况 (40% 的选票) 表演身份的设计理念是基于字母表。首先，我们创建了一个字母表，它由字母和数字组成，就像另一个字母或数字。 然后我们使用表演字母表创建了我们的标志。 品牌抵押品项目也像其他东西一样。信笺作为纸飞机，名片作为书签等。我们还在这件事上设计了一些促销项目。 海报、建筑处决和社交媒体内容中使用的公式相同。 因为我们想把重点放在排版和项目的转换上，所以我们只在表演身份中使用黑白。 列出结果 (20% 的选票) 表演身份是为了满足短暂的需要而实现的，简单地反映了戏剧的灵魂。在推出新品牌标识后，申请戏剧课时课程的数量增加了40%。我们为具有表演身份的社交媒体创建的内容也在很短的时间内覆盖了成千上万的人。
代理身份
案例简介：Background Theatre Hours, a newly opened acting school based in Istanbul, needed a brand identity. The brief was simple: "Build a brand identity that reflects the soul of theatre." Our objective was to design a unique identity system that consists a new logo, brand collateral, architectural design elements, promotional items and communication materials. Since Theatre Hours is a newly formed organization without any financial support, we had a limited budget and our aim was to collect as many applications as possible for ongoing courses. Describe the creative idea (40% of vote) Theatre Hours is an acting school, so we designed an identity system that can act. The design idea is based on the notion of ‘Becoming someone else’ which reflects the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. (e.g. "b" acts as "d", "N" acts as "Z", "C" acts as "U") These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials. Describe the execution (40% of vote) The design idea of Acting Identity is based on the alphabet. First of all we created an alphabet that consists of letters and numbers that act like another letter or number. Then we created our logo by using the acting alphabet. Brand collateral items also acts like other things. Letterhead as a paper plane, business card as a bookmark etc. Also we designed some promotional items in this matter. Same formula used in posters, architectural executions and social media contents. Since we wanted to keep the focus on typography and the transformation of the items, we only used black and white in Acting Identity. List the results (20% of vote) The Acting Identity achieved to meet the needs of brief and simply reflected the soul of theatre. Number of applications to the courses in Theatre Hours increased 40% right after the launch of new brand identity. Also contents that we created for social media with acting identity reached thousands of people in a very short time.
Acting Identity
案例简介：背景 剧院时间是伊斯坦布尔新开的一所表演学校，需要一个品牌标识。 简报很简单: “建立一个反映戏剧灵魂的品牌标识。” 我们的目标是设计一个独特的身份系统，包括新的标志，品牌宣传，建筑设计元素，促销商品和传播材料。 由于Theatre Hours是一个新成立的组织，没有任何财政支持，我们的预算有限，我们的目标是为正在进行的课程收集尽可能多的申请。 描述创意 (40% 的选票) 戏剧时间是一所表演学校，所以我们设计了一个可以表演的身份系统。 设计理念是基于 “成为别人” 的概念，这反映了戏剧的真正灵魂。 在为身份创建的独特字母表中，每个角色都充当另一个角色。(e.g.“b” 作为 “d”，“N” 作为 “Z”，“C” 作为 “U”)这些变化的字母和数字创造了这样一种印刷性能，它们自然地传达了在所有品牌宣传和传播材料中成为他人的信息。 描述执行情况 (40% 的选票) 表演身份的设计理念是基于字母表。首先，我们创建了一个字母表，它由字母和数字组成，就像另一个字母或数字。 然后我们使用表演字母表创建了我们的标志。 品牌抵押品项目也像其他东西一样。信笺作为纸飞机，名片作为书签等。我们还在这件事上设计了一些促销项目。 海报、建筑处决和社交媒体内容中使用的公式相同。 因为我们想把重点放在排版和项目的转换上，所以我们只在表演身份中使用黑白。 列出结果 (20% 的选票) 表演身份是为了满足短暂的需要而实现的，简单地反映了戏剧的灵魂。在推出新品牌标识后，申请戏剧课时课程的数量增加了40%。我们为具有表演身份的社交媒体创建的内容也在很短的时间内覆盖了成千上万的人。
Acting Identity
案例简介：Background Theatre Hours, a newly opened acting school based in Istanbul, needed a brand identity. The brief was simple: "Build a brand identity that reflects the soul of theatre." Our objective was to design a unique identity system that consists a new logo, brand collateral, architectural design elements, promotional items and communication materials. Since Theatre Hours is a newly formed organization without any financial support, we had a limited budget and our aim was to collect as many applications as possible for ongoing courses. Describe the creative idea (40% of vote) Theatre Hours is an acting school, so we designed an identity system that can act. The design idea is based on the notion of ‘Becoming someone else’ which reflects the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. (e.g. "b" acts as "d", "N" acts as "Z", "C" acts as "U") These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials. Describe the execution (40% of vote) The design idea of Acting Identity is based on the alphabet. First of all we created an alphabet that consists of letters and numbers that act like another letter or number. Then we created our logo by using the acting alphabet. Brand collateral items also acts like other things. Letterhead as a paper plane, business card as a bookmark etc. Also we designed some promotional items in this matter. Same formula used in posters, architectural executions and social media contents. Since we wanted to keep the focus on typography and the transformation of the items, we only used black and white in Acting Identity. List the results (20% of vote) The Acting Identity achieved to meet the needs of brief and simply reflected the soul of theatre. Number of applications to the courses in Theatre Hours increased 40% right after the launch of new brand identity. Also contents that we created for social media with acting identity reached thousands of people in a very short time.
代理身份
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Acting Identity
暂无简介
基本信息
- 广告战役： #Theatre Hours-网络-c972#
- 广告品牌： Theatre Hours
- 发布日期： 2000
- 行业领域： 互联网服务 , 文娱/内容
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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