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吹自己的泡沫
案例简介：目标: 我们的基本广告目标是通过将泡沫百胜的品牌与其最大的竞争对手 Bubblicious 区分开来，提高对泡沫百胜的认识和购买。我们通过开发一个基于青少年表达个性愿望的品牌平台来做到这一点。 1998 年，发起了一场电视运动，以 “被踢出去” 、叛逆的鸭子为特色，敦促青少年“吹你自己的泡沫。 “印刷活动的目标是通过向他介绍新的媒体来扩大电视活动的成功和我们品牌图标的知名度。创意解决方案: 在电视成名两年后，“代言人” 渗透到泡沫百胜营销的各个方面,包括一项新的印刷工作。在 “个性” 的基础上，这只朋克鸭子用支柱支撑他的东西，“吹他自己的泡泡”，吹几个 “符合”避开他!通过印刷，我们能够将我们的发言人置于新的环境中，以更新活动，并通过他们最喜欢的杂志吸引青少年消费者。在青少年的意识中建立泡沫百胜鸭。目的是将这种日益增长的对泡沫百胜鸭的认识和他的个性信息转化为对泡沫的偏好购买。
吹自己的泡沫
案例简介：Objective: Our fundamental advertising objective is to heighten awareness and purchase of Bubble Yum by distinguishing the brand from its largest competitor, Bubblicious.We did this by developing a brand platform based on teens' desire to express their individuality.In 1998 a television campaign was launched featuring "punked" out, rebellious duck urging teens to "blow your own bubble."The objective for the print campaign was to extend the success of the television campaign and the visibility of our brand icon by introducing him to new mediums.Creative Solution: After two years of TV fame, the "spokesduck" infiltrates all aspects of Bubble Yum marketing, including a new print effort.Building upon the foundation of "individuality," this punk duck struts his stuff, "blows his own bubble," and blows a few "conforming" ducks out of his way!Through print we were able to place our spokesduck in new situations to refresh the campaign and draw-in teen consumers through their favorite magazines.We are thus extending our reach and establishing Bubble Yum duck in teens' consciousness.The intent is to translate this growing awareness of the Bubble Yum duck and his message of individuality into preference over Bubblicious at the point of purchase.
Blow Your Own Bubble
案例简介：目标: 我们的基本广告目标是通过将泡沫百胜的品牌与其最大的竞争对手 Bubblicious 区分开来，提高对泡沫百胜的认识和购买。我们通过开发一个基于青少年表达个性愿望的品牌平台来做到这一点。 1998 年，发起了一场电视运动，以 “被踢出去” 、叛逆的鸭子为特色，敦促青少年“吹你自己的泡沫。 “印刷活动的目标是通过向他介绍新的媒体来扩大电视活动的成功和我们品牌图标的知名度。创意解决方案: 在电视成名两年后，“代言人” 渗透到泡沫百胜营销的各个方面,包括一项新的印刷工作。在 “个性” 的基础上，这只朋克鸭子用支柱支撑他的东西，“吹他自己的泡泡”，吹几个 “符合”避开他!通过印刷，我们能够将我们的发言人置于新的环境中，以更新活动，并通过他们最喜欢的杂志吸引青少年消费者。在青少年的意识中建立泡沫百胜鸭。目的是将这种日益增长的对泡沫百胜鸭的认识和他的个性信息转化为对泡沫的偏好购买。
Blow Your Own Bubble
案例简介：Objective: Our fundamental advertising objective is to heighten awareness and purchase of Bubble Yum by distinguishing the brand from its largest competitor, Bubblicious.We did this by developing a brand platform based on teens' desire to express their individuality.In 1998 a television campaign was launched featuring "punked" out, rebellious duck urging teens to "blow your own bubble."The objective for the print campaign was to extend the success of the television campaign and the visibility of our brand icon by introducing him to new mediums.Creative Solution: After two years of TV fame, the "spokesduck" infiltrates all aspects of Bubble Yum marketing, including a new print effort.Building upon the foundation of "individuality," this punk duck struts his stuff, "blows his own bubble," and blows a few "conforming" ducks out of his way!Through print we were able to place our spokesduck in new situations to refresh the campaign and draw-in teen consumers through their favorite magazines.We are thus extending our reach and establishing Bubble Yum duck in teens' consciousness.The intent is to translate this growing awareness of the Bubble Yum duck and his message of individuality into preference over Bubblicious at the point of purchase.
吹自己的泡沫
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Blow Your Own Bubble
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基本信息
- 广告战役： #Blow Your Own Bubble#
- 广告品牌： Bubble Yum Bubble Gum
- 发布日期： 2000-04-01
- 行业领域： 休闲食品 , 饮食/特产 , 口香糖
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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