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案例简介：简介: 在秘鲁，每天吸烟导致 25 人死亡。CEDRO (预防药物滥用信息和教育中心) 决定在其网站上发起一个 “吸烟者援助计划”。 想法: 让吸烟者在准备点烟的那一刻与 “死亡” 亲密接触。(在夜总会、咖啡店、卡拉ok 、酒吧、餐馆) 结果: -在四个周末，这一行动设法增加了他们网站上 40% 以上的流量。 每 3 个吸烟者中有 1 个决定熄灭香烟，表达他们戒烟的愿望。
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案例简介：Brief: In Perú, smoking kills 25 people every day. CEDRO ( Information and Education Center for the Prevention of Drug Abuse) decides to launch an “Aid program for smokers” in its website. Idea: Making smokers “experience” a close encounter with "Death" at the very moment they are preparing to light a cigarette. (At night clubs, coffe shops, karaoke, bars, restaurants) Results: - During four weekends, this action manage to increase by more than 40% the traffic on their website. - 1 of every 3 smokers decided to put out his cigarette, expressing their desire to quit it.
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案例简介：简介: 在秘鲁，每天吸烟导致 25 人死亡。CEDRO (预防药物滥用信息和教育中心) 决定在其网站上发起一个 “吸烟者援助计划”。 想法: 让吸烟者在准备点烟的那一刻与 “死亡” 亲密接触。(在夜总会、咖啡店、卡拉ok 、酒吧、餐馆) 结果: -在四个周末，这一行动设法增加了他们网站上 40% 以上的流量。 每 3 个吸烟者中有 1 个决定熄灭香烟，表达他们戒烟的愿望。
See you soon
案例简介：Brief: In Perú, smoking kills 25 people every day. CEDRO ( Information and Education Center for the Prevention of Drug Abuse) decides to launch an “Aid program for smokers” in its website. Idea: Making smokers “experience” a close encounter with "Death" at the very moment they are preparing to light a cigarette. (At night clubs, coffe shops, karaoke, bars, restaurants) Results: - During four weekends, this action manage to increase by more than 40% the traffic on their website. - 1 of every 3 smokers decided to put out his cigarette, expressing their desire to quit it.
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