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CEDRO (预防药物滥用信息和教育中心): 再见
案例简介:
CEDRO (预防药物滥用信息和教育中心): 再见
案例简介:
CEDRO (Information and Education Center for the Prevention of Drug Abuse): See you soon
案例简介:
CEDRO (Information and Education Center for the Prevention of Drug Abuse): See you soon
案例简介:
CEDRO (预防药物滥用信息和教育中心): 再见
暂无简介
CEDRO (Information and Education Center for the Prevention of Drug Abuse): See you soon
暂无简介
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案例详情
Brief: In Perú, smoking kills 25 people every day. CEDRO ( Information and Education Center for the Prevention of Drug Abuse) decides to launch an “Aid program for smokers” in its website. Idea: Making smokers “experience” a close encounter with "Death" at the very moment they are preparing to light a cigarette. (At night clubs, coffe shops, karaoke, bars, restaurants) Results: - During four weekends, this action manage to increase by more than 40% the traffic on their website. - 1 of every 3 smokers decided to put out his cigarette, expressing their desire to quit it.
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