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波士顿凯尔特人队: 用光滑的机器花一分钟
案例简介:
波士顿凯尔特人队: 用光滑的机器花一分钟
案例简介:
Boston Celtics: Take a Minute by Sleek Machine
案例简介:
Boston Celtics: Take a Minute by Sleek Machine
案例简介:
波士顿凯尔特人队: 用光滑的机器花一分钟
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Boston Celtics: Take a Minute by Sleek Machine
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Fans of the Boston Celtics' aggressive, fast-paced style may find that TV or internet highlights can go by in a blur, making it hard to appreciate the players' grace, athleticism and quick decision-making.Sleek Machine placed super-high-speed HD cameras under the basket for a series of home games, and juxtaposed that footage with familiar blink-and-you-missed-it highlights, allowing viewers to gain a deeper appreciation of the players' craft and skill.This TV campaign will run on all Celtics local broadcasts through the end of the season, until playoffs begin.CreditsClient: Boston CelticsClients: Susanne Canvin, Eileen O'Malley, Kara HutchinsonCampaign: Take A MinuteAgency: Sleek Machine/BostonChief Creative Officer: Tim CawleyAssociate Creative Director: Mike HeidSenior Art Director: Alan DudaProducer: Ben OuelletteAccount Director: Danielle AllweinEditor: Kyle JonesSound Design: Mark Wong
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