Walking Billboards|装置,活动,户外|广告营销案例【ADGuider广告指南】

行走广告牌

案例简介：描述国际零售商Primark以价格惊人的时尚而闻名。因此，为了庆祝他们的美国旗舰店重新开业，他们需要比常规剪彩更令人惊奇的东西。在开业前的日子里，波士顿的机构光滑机器帮助普利马克在普鲁士国王购物中心 -- 美国最大的购物中心之一 -- 创建并推出了令人瞠目结舌的活动，最繁忙的购物目的地 -- 就在宾夕法尼亚州费城郊外。首先，我们装满了装满衣服的普利马克标志性购物袋的巨大版本，并将购物者和员工变成了宣布盛大重新开业的步行广告牌，同时开车送他们去商店，争取赢得高达 500 美元的大包购物狂欢。接下来，在周末最繁忙的一天，我们雇佣狗仔队在购物中心跟踪每天的Primark购物者，为购物中心的购物者创造独特的体验，同时推广Primark的主要优势之一-Primark惊人的时尚和价格意味着每个人都可以穿着和感觉像名人。环境广告由Sleek Machine创建，美国为Primark，在类别: 零售服务。

行走广告牌

案例简介：Description International retailer Primark is known for having amazing fashion at amazing prices. So, to celebrate the re-opening of one their flagship US store, they needed something a bit more amazing than a regular ribbon cutting. In the days leading up to the opening, Boston-based agency Sleek Machine helped Primark create and rolled out eye-popping activations in the King of Prussia Mall – one of America’s largest, busiest shopping destinations – right outside of Philadelphia, PA. First, we filled humungous versions of Primark’s iconic shopping bags filled with clothes, and turned shoppers and employees into walking billboards announcing the grand re-opening, while at the same time driving them to the store for the chance to win a Big Bag Shopping spree of up to $500. Next, on the busiest day of the weekend, we hired paparazzi to follow everyday Primark shoppers around the mall, creating a unique experience for mall shoppers while promoting one of Primark’s key differentiators – Primark’s amazing fashion and prices means that everyone can dress and feel like a celebrity. Ambient advertisement created by Sleek Machine, United States for Primark, within the category: Retail Services.