Walking Billboards|装置,活动,户外|广告营销案例【ADGuider广告指南】

步行广告牌

案例简介：描述国际零售商Primark以惊人的价格拥有惊人的时尚而闻名。因此，为了庆祝一家他们的美国旗舰店重新开业，他们需要的东西比常规剪彩更令人惊叹。在开幕前的几天，总部位于波士顿的代理机构Sleek Machine帮助Primark在宾夕法尼亚州费城郊外的普鲁士国王购物中心 (美国最大，最繁忙的购物目的地之一) 创建并推出了令人eye目的激活。首先，我们装满了装满衣服的Primark标志性购物袋的笨拙版本，并将购物者和员工变成了宣布重新开放的步行广告牌，同时将他们带到商店，有机会赢得高达500美元的大购物袋。接下来，在周末最繁忙的一天，我们聘请狗仔队在购物中心附近跟踪日常的Primark购物者，为购物中心的购物者创造了独特的体验，同时推广了Primark的主要差异化产品之一-Primark惊人的时尚和价格意味着每个人都可以穿着和感觉像名人。美国时尚机器公司为Primark创建的环境广告，类别为: 零售服务。

步行广告牌

案例简介：Description International retailer Primark is known for having amazing fashion at amazing prices. So, to celebrate the re-opening of one their flagship US store, they needed something a bit more amazing than a regular ribbon cutting. In the days leading up to the opening, Boston-based agency Sleek Machine helped Primark create and rolled out eye-popping activations in the King of Prussia Mall – one of America’s largest, busiest shopping destinations – right outside of Philadelphia, PA. First, we filled humungous versions of Primark’s iconic shopping bags filled with clothes, and turned shoppers and employees into walking billboards announcing the grand re-opening, while at the same time driving them to the store for the chance to win a Big Bag Shopping spree of up to $500. Next, on the busiest day of the weekend, we hired paparazzi to follow everyday Primark shoppers around the mall, creating a unique experience for mall shoppers while promoting one of Primark’s key differentiators – Primark’s amazing fashion and prices means that everyone can dress and feel like a celebrity. Ambient advertisement created by Sleek Machine, United States for Primark, within the category: Retail Services.