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波士顿凯尔特人队: 时尚机器的全新游戏
案例简介:
波士顿凯尔特人队: 时尚机器的全新游戏
案例简介:
Boston Celtics: Whole New Game by Sleek Machine
案例简介:
Boston Celtics: Whole New Game by Sleek Machine
案例简介:
波士顿凯尔特人队: 时尚机器的全新游戏
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Boston Celtics: Whole New Game by Sleek Machine
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Heading into the 2018 NBA playoffs, the Celtics were going to be playing without their two superstars, Kyrie Irving and Gordon Hayward.The Celtics had a successful season, earning the number two seed in the east, but this was entirely new territory for the young team. The odds were stacked against them at the time of the year when the pressure is at its peak.The 'Whole New Game' campaign, created by Sleek Machine Boston, played on these themes by having these players discuss the nuances the game's rules, reinforcing the idea that the game takes on a new dimension when the pressure is on.CreditsClient: Boston CelticsAgency: Sleek Machine Boston, MA USAClients: Susanne Canvin, Eileen O'Malley, Kara HutchinsonChief Creative Officer: Tim CawleyCopywriter: Dom DeloyaSenior Art Director: Alan DudaAccount Director: Danielle AllweinProducer: Tarra MarinoDirector: Mike HeidDP: Kyle Jones / Justin Peterson (Celtics)Editors: Kyle Jones/William HuiFinal Mix & Sound Design: Mark WongOriginal Music: Brian Hinkley/Gratitude Sound
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