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宽容让你消失
案例简介:在国际消除对妇女的暴力行为日之际,广告代理商Baas | Digital发起了一场数字运动,鼓励受害者寻求帮助并结束其日常酷刑。妇女容忍任何形式的基于性别的暴力,不是要保持平衡,也不是要给 “第二次机会”。没有任何借口。宽容也是一种暴力,让你越来越小,直到你消失...所以,“现在就打破沉默!”视频活动的创意载体是一个Babushka娃娃,它越来越小,就像女人的自尊心变得越来越低,每次她默默地容忍伴侣的暴力行为。暴力的女性受害者背负着沉重的十字架。女性性别的象征被用作手铐或套索,表明受害者经历的痛苦,仅仅因为他们是女性。BaaS | 数字广告,希腊为BaaS | 数字广告,类别: 公共利益,非政府组织。
宽容让你消失
案例简介:On the occasion of the International Day for the Elimination of Violence Against Women, advertising agency Baas | Digital created a digital campaign encouraging victims to call for help and put an end to their everyday torture. Women's tolerance of any form of gender-based violence is not about keeping things balanced, nor about giving a "second chance". There are no excuses. Tolerance is also a kind of violence that makes you smaller and smaller until you disappear... So, "Break the silence now!" The creative vehicle of the video campaign is a Babushka doll which gets smaller layer by layer, just like the self-esteem of a woman becomes lower, every time she silently tolerates her partner's violent behavior. Female victims of violence carry a heavy cross. The symbol of the female gender is used as handcuffs or a noose, indicative of the suffering experienced by the victims, just because they are women. Digital advertisement created by BaaS | Digital, Greece for BaaS | Digital, within the category: Public Interest, NGO.
Tolerance makes you disappear
案例简介:在国际消除对妇女的暴力行为日之际,广告代理商Baas | Digital发起了一场数字运动,鼓励受害者寻求帮助并结束其日常酷刑。妇女容忍任何形式的基于性别的暴力,不是要保持平衡,也不是要给 “第二次机会”。没有任何借口。宽容也是一种暴力,让你越来越小,直到你消失...所以,“现在就打破沉默!”视频活动的创意载体是一个Babushka娃娃,它越来越小,就像女人的自尊心变得越来越低,每次她默默地容忍伴侣的暴力行为。暴力的女性受害者背负着沉重的十字架。女性性别的象征被用作手铐或套索,表明受害者经历的痛苦,仅仅因为他们是女性。BaaS | 数字广告,希腊为BaaS | 数字广告,类别: 公共利益,非政府组织。
Tolerance makes you disappear
案例简介:On the occasion of the International Day for the Elimination of Violence Against Women, advertising agency Baas | Digital created a digital campaign encouraging victims to call for help and put an end to their everyday torture. Women's tolerance of any form of gender-based violence is not about keeping things balanced, nor about giving a "second chance". There are no excuses. Tolerance is also a kind of violence that makes you smaller and smaller until you disappear... So, "Break the silence now!" The creative vehicle of the video campaign is a Babushka doll which gets smaller layer by layer, just like the self-esteem of a woman becomes lower, every time she silently tolerates her partner's violent behavior. Female victims of violence carry a heavy cross. The symbol of the female gender is used as handcuffs or a noose, indicative of the suffering experienced by the victims, just because they are women. Digital advertisement created by BaaS | Digital, Greece for BaaS | Digital, within the category: Public Interest, NGO.
宽容让你消失
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Tolerance makes you disappear
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